Open to opportunities

Aslı Kılıç

@aslkl

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Results-driven social media & influencer marketing expert.

Turkey

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What I'm looking for

I am looking for opportunities that foster creativity and innovation in digital marketing.

I am a passionate Head of Content & Influencer Marketing with extensive experience in content strategy, influencer collaborations, and digital marketing. My expertise lies in executing data-driven social media campaigns, analyzing trends, and developing cross-platform engagement strategies. I thrive on managing high-profile brand partnerships and negotiating influencer contracts to drive audience growth.

Currently, I lead content strategy and influencer partnerships at Papara SuperMassive, where I develop engaging content tailored for platforms like TikTok, Instagram, and YouTube. My previous roles have included spearheading campaigns for renowned brands such as Nutella and Ferrero Rocher, where I successfully aligned content strategies with brand objectives while ensuring measurable impact.

With a strong foundation in psychology and marketing management, I leverage audience insights to create innovative content that resonates with target demographics. I am committed to optimizing brand presence across digital platforms and continuously hunting for trends that can enhance engagement and drive results.

Experience

Work history, roles, and key accomplishments

Current

Head of Content & Influencer Marketing

Current

Papara SuperMassive

May 2024 - Present (1 year)

Leading content strategy, influencer partnerships, and social media presence across multiple digital platforms. Developing engaging content formats tailored to TikTok, Instagram, and YouTube to enhance brand reach. Managing influencer collaborations, contract negotiations, and campaign execution while tracking and analyzing engagement metrics to optimize performance and ensure ROI.

Content Strategy Influencer Collaboration Social Media Management Campaign Execution Negotiation Brand Strategy

New Media Expert

Tck Tock Boom

Jan 2023 - May 2024 (1 year 4 months)

Spearheaded content creation and influencer marketing campaigns for brands like Nutella and Ferrero Rocher. Developed Instagram-first strategies, collaborating with content creators to drive audience engagement while monitoring emerging beauty trends and executing platform-specific strategies.

Content Creation Influencer Marketing Campaign Management Influencer Collaboration Performance Metrics Digital Strategy Content Development

Social Media & Influencer Marketing Team Leader

Houze Media

Mar 2022 - Jan 2023 (10 months)

Managed a team of content creators and digital strategists to execute global social media strategies. Led influencer outreach, negotiated contracts, and oversaw campaign deliverables while developing data-driven content plans based on audience insights and performance analytics.

Team Management Social Media Strategy Contract Negotiation Data Analysis Content Planning Performance Analytics Digital Strategy

Social Media Manager

Wannart

Apr 2019 - Jan 2022 (2 years 9 months)

Led brand storytelling efforts through compelling content and community engagement. Analyzed social media trends and developed strategies to maximize visibility and interaction.

Storytelling Community Engagement Social Media Trends Interaction Maximization Content Development Campaign Strategy Digital Marketing Content Creation

Social Media Manager

Perscope

Dec 2019 - Jan 2022 (2 years 1 month)

Designed and executed influencer marketing strategies to boost brand awareness. Managed paid media budgets and optimized ad placements for maximum engagement while conducting trend research to keep content innovative and relevant.

Influencer Marketing Brand Awareness Paid Media Marketing Optimization Trend Research Campaign Strategy Budget Management

Education

Degrees, certifications, and relevant coursework

Georgian College

Certificate, Marketing Management

2023 - 2024

Pursuing Marketing Management to enhance skills in strategic marketing, consumer behavior, and digital marketing techniques.

Dokuz Eylul University

Bachelor of Arts, Psychology

2018 - 2023

Studied Psychology, focusing on understanding human behavior and mental processes, which aids in effective marketing strategies and audience engagement.