Aslı Kılıç

Leading content strategy, influencer partnerships, and social media presence across multiple digital platforms. Developing engaging content formats tailored to TikTok, Instagram, and YouTube to enhance brand reach. Managing influencer collaborations, contract negotiations, and campaign execution while tracking and analyzing engagement metrics to optimize performance and ensure ROI.

Spearheaded content creation and influencer marketing campaigns for brands like Nutella and Ferrero Rocher. Developed Instagram-first strategies, collaborating with content creators to drive audience engagement while monitoring emerging beauty trends and executing platform-specific strategies.

Managed a team of content creators and digital strategists to execute global social media strategies. Led influencer outreach, negotiated contracts, and oversaw campaign deliverables while developing data-driven content plans based on audience insights and performance analytics.

Designed and executed influencer marketing strategies to boost brand awareness. Managed paid media budgets and optimized ad placements for maximum engagement while conducting trend research to keep content innovative and relevant.

Led brand storytelling efforts through compelling content and community engagement. Analyzed social media trends and developed strategies to maximize visibility and interaction.

Pursuing Marketing Management to enhance skills in strategic marketing, consumer behavior, and digital marketing techniques.

Studied Psychology, focusing on understanding human behavior and mental processes, which aids in effective marketing strategies and audience engagement.