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Aron Schatz

@aronschatz

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Award-winning technology executive specializing in product strategy and AI.

United States

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What I'm looking for

I am seeking a leadership role where I can drive innovation and product strategy in a dynamic environment, fostering collaboration and leveraging AI technologies. I want ownership of the roadmap and the overall product strategy and execution.

I am an award-winning technology executive with a strong focus on product strategy, software architecture, and AI/ML implementation, particularly within the programmatic advertising and AdTech sectors. My career has been marked by a proven ability to architect and launch innovative products from concept to market, effectively scaling solutions and leading high-performing engineering and product teams. I have a deep expertise in defining strategic roadmaps and executing impactful go-to-market strategies that drive growth and enhance productivity.

Throughout my professional journey, I have held various leadership roles, including Fractional CPTO, VP of Product, and Director of Publisher Products, where I successfully led teams in developing cutting-edge AI-driven products and streamlined operations to improve efficiency. My commitment to fostering collaboration and innovation has resulted in significant achievements, such as launching a novel video ad engagement platform that achieved 141% YoY growth and receiving multiple IAB Tech Lab Service Excellence Awards for my contributions to digital video standards.

Experience

Work history, roles, and key accomplishments

Current

Fractional CPTO

Current

Multiple

Dec 2024 - Present (7 months)

Provided fractional executive leadership as CPTO/Consultant, specializing in Agentic AI strategy and execution for diverse clients. Led the development and implementation of cutting-edge agentic AI-driven products, defining technology roadmaps, and overseeing product lifecycles from concept to launch for multiple companies.

Agentic AI AI ML Product Strategy Roadmapping Product Lifecycle Management B2B SaaS Digital Media Gaming

VP of Product

RevContent

Jan 2024 - Present (1 year 6 months)

Architected and launched the company's first email monetization business unit, establishing a novel revenue model with minimal engineering resources. Drove data-driven email monetization strategy and innovation for revenue growth, developing targeted email ads using user data.

Data Strategy KPI Analysis Go To Market Strategy

Director of Publisher Products

DoubleVerify

Aug 2021 - Present (3 years 11 months)

Successfully spearheaded a significant reorganization of the entire publisher product portfolio, strategically aligning it with evolving market needs and core company strategy. Revamped product roadmapping with a strategic, data-driven approach for publishers and directed a team of Product Managers.

Portfolio Management Roadmapping Team Leadership VAST

Head of Product and Data

Jeeng

Oct 2018 - Present (6 years 9 months)

Established the product organization from scratch, implementing standardized collaboration protocols across groups, improving planning and execution efficiency for complex feature development. Delivered measurable improvements in CPM performance through data science and AI/ML modeling.

Product Organization Establishment Collaboration Protocols Data Science CPM Cross Functional Communication

Senior Director, Product Management

ViralGains

Oct 2016 - Present (8 years 9 months)

Conceptualized and launched a novel video ad engagement platform and revenue model (0 to 1), driving 141% YoY growth by leading initiatives focused on technology advancement and user experience optimization. Designed and launched a cutting-edge ad engagement platform, achieving significant year-over-year growth.

User Experience Patent Submission Agile Practices Analytics Reporting

President and CEO

ASE Interchange

Mar 2015 - Present (10 years 4 months)

Founded and scaled a programmatic exchange, using agile methods and algorithms to drive efficiency and revenue. Pioneered a scalable programmatic exchange processing over 10,000 QPS with COTS software.

Agile Methodologies Web Based Control Panel Operational Excellence

Head of Product

Beachfront Media

May 2014 - Present (11 years 2 months)

Streamlined product management processes, boosting productivity and improving release timelines. Innovated product management processes, doubling on-time releases and boosting productivity by 100%.

Product Management Productivity Improvement Release Management

Senior Consultant

Xaxis

Jan 2014 - Present (11 years 6 months)

Advised on IAB standards and managed technical integrations to ensure seamless ad experiences for clients. Advised engineering teams on IAB standards (MRAID, VPAID, VAST) as a subject matter expert.

MRAID VAST SDK Development

Director of Integrations

Mocean Mobile

Apr 2011 - Present (14 years 3 months)

Led technical integrations and product innovations, significantly enhancing platform scalability and adoption. Designed and deployed the first MRAID2-compatible SDK, cutting support tickets by 40%.

Product Innovation Scalability MRAID2 SDK Customer Onboarding

Education

Degrees, certifications, and relevant coursework

Stevens Institute of Technology

Bachelor of Engineering, Computer Engineering

Completed a Bachelor of Engineering in Computer Engineering at Stevens Institute of Technology. Focused on foundational computer engineering principles and practices.

Stevens Institute of Technology

Master of Engineering, Network Information Systems

Obtained a Master of Engineering in Network Information Systems from Stevens Institute of Technology. Specialized in advanced network systems and information management.