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Javier Esteban Vega Cuenca

@javierestebanvegacue

Media Analytics Associate Supervisor at Publicis Global Delivery, where I improved digital campaign execution by 75% for clients including Sephora and Unilever.

Colombia

Message

At TAAG – Technology and Activation Group, I supported execution for more than 14 U.S. client accounts and improved digital campaign execution and stakeholder communication by 75% for clients including Sephora, iRobot, Cisco, and Unilever. I managed campaign trafficking and technical troubleshooting, and configured tracking pixels, tags, events, and conversion measurement.

Across TAAG roles at Publicis Global Delivery and WPP Media, I worked on campaign QA, performance reporting, and coordination across media, analytics, data, programmatic, planning, and development teams. Earlier, at DSV Air & Sea, I supported approximately 400 air export operations; at Honda Autociprés, I helped exceed expected sales by 25% during a special Auto Show campaign.

Experience

Work history, roles, and key accomplishments

Media Analytics Associate Supervisor

Publicis Global Delivery

Nov 2025 - Aug 2026 (9 months)

Led team development and managed campaign trafficking and technical troubleshooting for international clients. Coordinated with cross-functional teams and managed SLAs and quality standards.

Ad Operations Campaign Trafficking Troubleshooting QA Trackings Reporting Stakeholder Management Team Leadership Coaching SLA Management

Manager, Ad Operations

WPP Media

Feb 2025 - Nov 2025 (9 months)

Managed Ad Operations team for Unilever Commerce – Shopper in the US, overseeing QA, stakeholder communication, and process improvements.

Ad Operations Team Management QA Stakeholder Management Process Improvement SLA Management

Media Performance Senior Strategist

Publicis Global Delivery

Oct 2024 - Feb 2025 (4 months)

Provided strategic people management and technical development, coordinated shadowing and knowledge transfer, and managed complex campaign trafficking and forecasting.

Ad Operations Campaign Trafficking Troubleshooting Forecasting QA Mentorship Double Verify IAS Lucid SAMBA DISQO

Senior Media Account Manager

Publicis Global Delivery

Apr 2023 - Sep 2024 (1 year 5 months)

Managed trafficking of complex campaigns across CTV, Display, Social, and Tracking for clients like Sephora, Cisco, iRobot, and Wella. Optimized campaigns and supported live troubleshooting.

Ad Operations Campaign Trafficking CTV Display Social Trackings QA Optimization Reporting Client Management Coaching

Media Account Manager

Publicis Global Delivery

Nov 2021 - Mar 2023 (1 year 4 months)

Managed trafficking of digital advertising campaigns for Sephora in the US and Canada, using ad serving platforms and coordinating with agency stakeholders.

Ad Operations Campaign Trafficking Ad Serving Reporting Stakeholder Coordination

Practicante de Operaciones

DSV Air & Sea

Jul 2020 - Jun 2021 (11 months)

Coordinated operational and logistics processes for air exports, managing approximately 400 export operations and supporting client relationships and KPI compliance.

Logistics Operations Export KPI Management Client Relations

Asistente Comercial

Honda Autociprés

Nov 2014 - Jun 2019 (4 years 7 months)

Provided commercial advisory and customer service using CRM tools, supporting sales activities and achieving 25% additional effectiveness during a special sales event.

CRM Customer Service Sales Support Client Relations

Education

Degrees, certifications, and relevant coursework

CESA – Colegio de Estudios Superiores de Administración

Maestría en Dirección de Marketing, Marketing

2026 -

Pursuing a Master's in Marketing Management with emphasis on marketing strategy, analytics, digital transformation, innovation, and leadership. Expected completion in 2027.