Open to opportunities

Serena Li

@serenali

Message

International fintech growth leader driving 0-1 product expansion and high-value user acquisition.

China

Message

What I'm looking for

I am seeking a senior growth or BD role in fintech or payments where I can lead 0-1 product expansion, drive data-led user acquisition, and partner with product and C-suite stakeholders to scale international markets.

I am an international fintech and growth specialist with hands-on experience driving 0-1 product expansion for cross-border digital wallets and SuperApp integrations. I have built user insights dashboards, optimized conversion funnels, and led full lifecycle multi-channel campaigns that improved ROI and GMV.

I have led business development and marketing initiatives including sourcing supply-chain goods, managing large events like MWC Barcelona, and running FinTech showcases at major summits and festivals. My work has produced measurable outcomes: sustained engagement, qualified leads, and C-suite conversions contributing to a multi-million dollar pipeline.

I deliver data-driven product and marketing solutions—99.8% accurate AML implementations, A/B testing, Excel modeling, and deployment experience with React, Docker, and CI/CD. I collaborate across stakeholders to translate technical capabilities into commercial growth.

Experience

Work history, roles, and key accomplishments

Business Development Head

Ant International

Feb 2024 - May 2025 (1 year 3 months)

Led 0–1 growth for digital wallets in South Africa and Iraq through a tri-phase strategy (Payment → BNPL → SuperApp), increasing user engagement and driving high-value business conversion with C-suite clients and AI demos.

Business Development User Acquisition Campaign Management A B Testing

Product / Marketing Lead

Ant International

Jan 2024 - May 2025 (1 year 4 months)

Owned end-to-end social media and event marketing for MWC Barcelona and fintech showcases, achieving 300+ daily engagements, 70+ qualified leads, and global media coverage while managing budget, content, and staffing.

Event Marketing Social Media Content Strategy Lead Generation Budget Management SEO SEM

FinTech Solutions Specialist

Unspecified

Nov 2021 - Dec 2023 (2 years 1 month)

Delivered 99.8%-accurate AML solutions via API and data feeds, conducting Excel modeling, A/B testing and QA validation to improve detection and compliance for fintech operations.

AML API Integration Data Modeling Excel A B Testing QA Python SQL

Education

Degrees, certifications, and relevant coursework

Monash University

Bachelor, Unknown

2019 - 2021

Activities and societies: Monash Summer Research Scholarship; Monash Industry Experience Certification; Monash International Merit Scholarship; Web archiving project using Python and Docker; Peer review platform deployment via React and GitLab CI/CD.

Completed a Bachelor degree program at Monash University with involvement in research scholarship and industry experience certifications between 2019 and 2021.