Serena De Benedetti

I've led HR transformation at Etjca Group, strengthening talent acquisition, launching performance management, defining Smart Working policy, and managing complex employee and industrial relations. I coordinate a team of six while building career ladders and supporting the Group's ESG roadmap.

At Techtronic Industries Italia, supporting Milwaukee, Ryobi and AEG, I led the full Italian HR agenda and delivered a new talent and performance system, salary-range harmonization, succession planning, onboarding, HR software and Smart Working policies. I helped grow hiring by 60% in two years while reducing turnover to below 8%.

Across Prima Assicurazioni, Primeur Group, XTphere and CSP, I've built and scaled HR functions, introduced remote-work models, standardized international processes, implemented HR systems, and supported growth, restructuring and acquisitions. I bring a pragmatic, business-oriented and people-focused approach grounded in trust, active listening, discretion and hands-on delivery.