Open to opportunities

Selin Daglaroglu

@selindaglaroglu

Message

Results-driven sales and marketing hospitality management professional.

Turkey

Message

What I'm looking for

Seeking a challenging role that leverages my sales, marketing, and business development expertise to drive growth and revenue in the hospitality industry.

With over 20 years of professional experience, She has held senior management positions in some of the hospitality industry's leading domestic and international hotel investment and management groups, including Conrad, The Marmara, Intercontinental, Astaş Holding, and The Sofa Hotel. Focusing on sales, marketing, front office, brand, and business development, she has gained extensive experience in hotel and residence management and group headquarters management. She possesses operational and strategic expertise in hotel management at international standards, specializing in strategic sales and marketing management, brand management, organizational restructuring, product and service design, positioning, and hotel openings.
Since establishing Double H Hotel & Hospitality Consultancy with her partners in 2011, she has continued to provide her services in business development, design, management, and training. In addition, she has expanded her expertise into hotel technologies and software since 2017, representing several global companies in Turkey.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Project Development Consultant

Current

Double H Hotel & Hospitality Consultancy

Jan 2011 - Present (14 years 5 months)

Provided tailored design solutions for boutique hotels, assisting with pre-opening projects and optimizing operations to improve profitability.

Project Management Optimization Market Analysis Business Strategy Change Management Training Financial Planning Marketing Strategy

Country Sales Director

FCS Computer System

Jan 2022 - May 2023 (1 year 4 months)

Responsible for all sales and marketing activities in Turkey, leading sales strategies to meet profitability objectives, and ensuring annual sales targets are met. Developed strategic sales and marketing plans to increase market presence.

Sales Strategy Marketing Management Negotiation Communication Skills Business Development Client Relationship Management Presentation Skills Revenue Management Digital Marketing Team Leadership

Business Development Manager

Lighthouse

Mar 2019 - Apr 2020 (1 year 1 month)

Designed business development plans and executed strategies to achieve sales targets. Organized product demonstrations and training sessions, while maintaining contact with prospective clients.

Business Development Revenue Management Client Engagement Sales Strategy Training Presentation Skills Market Analysis Relationship Management

Director of Business Development

i'way Transfer

Jan 2018 - Jan 2019 (11 months)

Led the company's entry into the Turkish market by building relationships with agencies and adapting products to local needs. Managed commercial strategy and customer management processes.

Relationship Building Sales Management Strategic Planning Customer Management Negotiation Team Collaboration Business Strategy

Director of Business Development

The Sofa Hotel

Jan 2010 - Jan 2011 (1 year)

Managed relationships with clients and third parties, evaluated business opportunities, and prepared reports for senior management regarding investment viability.

Client Relationship Management Business Report Preparation Investment Analysis Sales Strategy Market Research Communication Skills Negotiation Team Collaboration Strategic Planning

Marketing Manager

Astoria AVM

Apr 2008 - Apr 2009 (1 year)

Coordinated marketing activities to enhance brand value and achieve revenue expectations, working closely with sales teams to create effective campaigns.

Marketing Strategy Brand Management Campaign Development Sales Communication Skills Market Analysis Customer Engagement Public Relations Event Management Team Leadership

Owner Representative

Intercontinental Hotel

Feb 2007 - Mar 2008 (1 year 1 month)

Manage and develop relationships with contractors and all prospects
Budget and schedule development/management Design oversight and review
Punch list and closeout management

Corporate Sales Executive

The Marmara Hotels & Residences

Jan 2005 - Apr 2007 (2 years 3 months)

Implemented marketing strategies to enhance brand value and managed key accounts of high-level customers to achieve revenue expectations.

Sales Strategy Key Account Management Implementation Customer Relationship Management Revenue Negotiation Communication Skills Market Research Team Collaboration Business Development

Corporate Sales Executive

Conrad Istanbul Bosphorus Hotel

Feb 2003 - Mar 2005 (2 years 1 month)

Managing the key accounts of high-level customers.
Responsible for RFP and contracts.
Building and implementing company marketing strategies to enhance the brand value and to achieve revenue expectations.