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sebele lindwe

@sebelelindwe

Digital Marketing & Executive Virtual Assistant at Upwork & Toptal, growing search traffic 145% and producing campaigns with 3.8x ROAS.

Kenya

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What I'm looking for

I’m seeking to use my cross-functional expertise in operations, digital strategy, and content creation to drive scalable growth and efficient backend operations.

At Upwork & Toptal, I support international clients with digital marketing and executive assistance. I’ve created campaign graphics and short-form videos, and written SEO content and email sequences that helped increase organic search traffic by 145%.

Previously, at Apex Digital Solutions, I directed digital strategy and daily administrative operations, including Google Ads campaigns that increased qualified inbound leads by 65% year over year. On an e-commerce growth campaign, I created ad assets and copy for Google and Meta campaigns that generated $150K+ in revenue with a 4.1x ROAS.

Experience

Work history, roles, and key accomplishments

Current

Senior Remote Digital Marketing & Executive Virtual Assistant

Current

Upwork & Toptal

Jan 2024 - Present (2 years 9 months)

Executed end-to-end digital marketing and virtual executive assistance for 18+ international clients, maintaining a 98% client satisfaction rating and Top Rated Plus status. Oversaw executive inbox management, calendar scheduling, and client CRM management, saving business owners an average of 15+ hours per week.

Digital Marketing Virtual Assistant Executive Support Inbox Management Calendar Management CRM Management Client Communication Project Management Canva Photoshop Capcut Premiere Pro SEO Email Marketing Google Ads Meta Ads Analytics

Digital Marketing & Operations Lead

Apex Digital Solutions

May 2021 - Dec 2023 (2 years 7 months)

Directed digital strategy and daily administrative operations for a team of 4 content creators and media buyers delivering B2B growth campaigns. Designed SEM campaigns on Google Ads, increasing qualified inbound lead flow by 65% year-over-year, and streamlined workflows with Asana and Looker Studio.

Digital Marketing Operations Management Team Leadership Google Ads SEM SEO Content Creation Social Media Marketing Asana Looker Project Management Analytics

Virtual Assistant & Multimedia Content Specialist

GrowthX Media

Feb 2019 - Apr 2021 (2 years 2 months)

Completed 150+ successful client projects providing executive support, administrative data management, social media graphic design, and video editing for global SMBs. Formulated content calendars and curated blog content, web copy, and social posts, ranking 40+ long-tail keywords on the first page of Google.

Virtual Assistant Administrative Support Data Management Graphic Design Video Editing Content Creation Social Media Management SEO Client Communication File Management Customer Support

Education

Degrees, certifications, and relevant coursework

Google

Google Ads Search Certification, Digital Marketing

Earned Google Ads Search Certification and Google Analytics 4 (GA4) Certification from Google.

University of Cape Town

Professional Certificate, Digital Marketing & Growth Strategy

Grade: Academic Honors

Activities and societies: Applied research on optimizing virtual workflows and customer acquisition funnels in developing remote markets.

Completed a one-year Professional Certificate in Digital Marketing & Growth Strategy with academic honors, focusing on data analytics, consumer psychology, content strategy, multimedia communications, and operations.