Looking for a job

Mercy Thara

@mercythara

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I build content, campaigns, and workflows that strengthen brands’ digital presence.

Kenya

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What I'm looking for

I'm looking for opportunities where I can support brands through digital marketing, content strategy, social media management, and organized virtual assistance while improving online visibility, engagement, and workflow efficiency.

I develop digital marketing strategies, social content, and structured virtual-assistance workflows for remote clients through Upwork, Freelancer, and LinkedIn.

I manage Meta Ads and Google Ads campaigns, from copy and audience segmentation to optimization and performance tracking. I also conduct SEO and keyword research, create website and email copy, and turn analytics into actionable insights.

For freelance social media and content strategy projects, I create content pillars, calendars, captions, hooks, graphics, and brand assets in Canva. My work has supported thrift and fashion businesses with product promotion, audience engagement, visual storytelling, and consistent brand messaging.

I also write and edit blogs, articles, essays, and business content for online audiences. I bring research, clear structure, SEO-aware writing, proofreading, and organized documentation to every project.

Experience

Work history, roles, and key accomplishments

Current

Freelance Virtual Assistant

Current

Upwork

Jan 2024 - Present (2 years 9 months)

Provided virtual assistance and administrative support across email, calendars, research, documents, data entry, and client communication. Developed digital marketing strategies and managed social media content, Meta Ads, and Google Ads campaigns.

Current

Social Media & Content Strategy Projects

Current

Independent / Freelance Projects

Jan 2024 - Present (2 years 9 months)

Developed social media strategies, content pillars, and calendars aligned with brand positioning and audience needs. Created platform-specific content and designed graphics using Canva.

Social Media Strategy Content Strategy Content Calendar Competitor Research Audience Insights Content Creation Canva Performance Monitoring Brand Consistency

Current

Blog & Article Writing

Current

Independent Writing Projects

Jan 2024 - Present (2 years 9 months)

Researched and wrote original blog posts, articles, essays, and digital content for online audiences. Applied SEO-aware content structure and edited content for clarity and readability.

Blog Writing Article Writing Research SEO Keyword Placement Editing Proofreading Content Structuring Audience Focused Content

Freelance Social Media Manager

Independent / Freelance Projects

Jan 2022 - Dec 2023 (1 year 11 months)

Managed social media for thrift and fashion businesses, supporting visibility, product promotion, and audience engagement. Developed content strategies and created fashion-focused visuals and promotional copy.

Social Media Management Content Strategy Content Calendar Visual Content Creation Promotional Copy Competitor Research Trend Research Campaign Planning Brand Messaging Digital Marketing

Business Writing

Freelance / Independent Projects

Jan 2022 - Dec 2022 (11 months)

Produced professional, business-focused written content for digital and business audiences. Researched topics and translated information into clear, structured material aligned with business objectives.

Business Writing Research Content Development Editing Proofreading SEO Digital Communication

Digital Marketer

Triple Solar

Jan 2018 - Dec 2018 (11 months)

Supported digital marketing activities aimed at increasing brand awareness and promoting company products and services. Assisted with content development, online research, and social media initiatives.

Digital Marketing Brand Awareness Content Development Online Research Social Media Client Communication