Open to opportunities

Scott Guberud

@scottguberud

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Experienced marketing professional specializing in paid media campaigns.

United States

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What I'm looking for

I am looking for a role that challenges my skills in media management and offers opportunities for growth in a collaborative environment.

I am an experienced marketing and media professional with over 5 years of expertise in developing and managing paid media campaigns across various platforms, including Google Ads and Facebook/Meta Ads. My role as a Senior Outreach Specialist at MMG has allowed me to manage substantial monthly budgets and optimize campaigns to achieve key performance indicators effectively.

Throughout my career, I have honed my skills in campaign analysis and reporting, ensuring that clients receive comprehensive insights into their marketing performance. I have also successfully managed organic social media accounts, contributing to brand awareness and engagement. My educational background in Business Administration from Colorado State University complements my practical experience, equipping me with a solid foundation in marketing strategy.

Experience

Work history, roles, and key accomplishments

Current

Senior Outreach Specialist

Current

MMG (Omnicom Health Group)

Feb 2021 - Jan 2025 (3 years 11 months)

Managed paid media marketing campaigns across multiple clinical trials with budgets of $150K-$250K+. Developed media plans, analyzed performance, and created reports for clients. Led conversion tracking setup for the outreach department.

Paid Media Marketing Media Planning Google Ads Paid Marketing Reporting Google Tag Manager Google Analytics

Digital Online Media Specialist

MMG (Omnicom Health Group)

Oct 2020 - Feb 2021 (4 months)

Performed similar responsibilities as Senior Outreach Specialist in a smaller role, focusing on managing paid media campaigns and analyzing performance metrics.

Paid Media Google Ads Google Tag Manager Google Analytics

Digital Marketing Specialist

Sunrise Medical

Apr 2020 - Jun 2020 (2 months)

Managed paid Facebook Ads campaigns and organic social media accounts on Facebook and Twitter, focusing on brand awareness and engagement.

Paid Media Facebook Ads

Media Specialist

Sentinel Colorado

Sep 2016 - Oct 2019 (3 years 1 month)

Coordinated ad submissions and creation processes, designed ads, wrote ad copy, and managed display ad campaigns using Google DoubleClick for Publishers.

Digital Marketing Coordinator

UrgentRx

Mar 2013 - Feb 2015 (1 year 11 months)

Managed social media accounts across multiple platforms, grew follower counts, and developed brand personality through content creation and regular posting.

Content Creation Instagram Twitter LinkedIn