Open to opportunities

Sayyida Nafisah

@sayyidanafisah

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Motivated Senior KOL Marketing Specialist with a focus on campaigns.

Malaysia

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What I'm looking for

I am looking for a role that allows me to drive impactful marketing campaigns and collaborate with innovative teams.

I am a motivated and results-driven Senior KOL Marketing Specialist with extensive experience in campaign management, influencer strategy, and digital marketing. My career has been marked by a commitment to driving impactful KOL campaigns and optimizing brand collaborations. I thrive in dynamic environments where I can leverage my expertise to deliver measurable results.

At Dreaminder Marketing Agency, I successfully led over 20 influencer marketing campaigns for high-profile clients, including Shell and Warner Music. My role involved managing more than 100 KOLs, ensuring seamless collaboration and optimal content creation. I take pride in my ability to analyze campaign performance and provide actionable insights that drive continuous optimization and growth.

Throughout my career, I have developed strong competencies in negotiation, data-driven strategic planning, and content creation. I am passionate about building relationships and collaborating with cross-functional teams to execute high-performance campaigns that enhance brand awareness and engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior KOL & Campaign Specialist

Current

Dreaminder Marketing Agency

Jul 2024 - Present (11 months)

Led and executed over 20 influencer marketing campaigns for high-profile clients, managing 100+ KOLs and analyzing campaign performance to provide actionable insights. Oversaw budgets and ensured content alignment with campaign objectives, driving engagement and brand awareness.

Campaign Management Data Analysis Budget Management Content Creation Cross Functional Collaboration Communication Skills

Technical Admin & Projects

Cyferplus Sdn Bhd

Nov 2023 - Mar 2024 (4 months)

Oversaw the Carpool Podcast project, managed website redesigns, and created social media content. Coordinated podcast production logistics and ensured smooth operations.

Project Management Content Creation Social Media Management Budget Management SEO Coordination Communication Skills

Customer Service Executive

Umobile HQ

Jun 2022 - Oct 2023 (1 year 4 months)

Managed customer complaints and resolved issues to ensure high satisfaction levels. Conducted outbound outreach and provided email support to enhance customer loyalty.

Customer Service Problem Solving Communication Skills Relationship Management Email Support Customer Retention

Part-Time Cook & Marketer

Qaisara’s Kitchen

Feb 2020 - Jul 2022 (2 years 5 months)

Prepared home-cooked meals and developed marketing campaigns via Instagram and TikTok. Managed customer needs and sourced traditional scarves.

Cooking Marketing Campaigns Social Media Marketing Customer Service Quality Control Sales Sourcing

Intern Software Engineering

Xentral Method Sdn Bhd

Apr 2019 - Sep 2019 (5 months)

Developed HTML code for an online e-learning bookstore and collaborated on GitLab for code management. Presented the e-learning system to clients to drive engagement.

HTML Gitlab Software Development User Experience Presentation Skills Team Collaboration E Learning

Education

Degrees, certifications, and relevant coursework

Multimedia University Cyberjaya

Bachelor of Hons, Software Engineering

Activities and societies: Co-organized the Google I/O Program, contributing to event planning, logistics, and coordination to ensure a smooth experience for participants. Led a team in organizing a charity visit to an orphanage, demonstrating leadership and community engagement.

Bachelor Hons in Software Engineering with a focus on developing a Handmade Products Online Purchasing Website as part of my final year project, showcasing skills in web development, e-commerce, and user experience design.