Alyph Zacky

Managed end-to-end influencer campaigns across SEA, including KOL sourcing, negotiation, execution, and reporting. Built strong creator relationships, ensured content alignment with briefs, and tracked performance (engagement, CTR, conversions) to deliver insights and optimize future campaigns.

As a Campaign Specialist, I conducted industry research and managed KOL social media outreach. I supported the social media team with creative content direction, managed campaign budgets, and coordinated content calendars. I maintained communication between KOLs and clients while monitoring campaign performance and generating reports.

Collaborated with project managers on event organization, conducted market research, and maintained communication with clients and vendors. I generated program proposals and reports while supporting on-ground operations.

Engaged the public to motivate long-term support for clients, collaborated with the Team Leader to meet sales targets, and raised awareness for various causes. Developed marketing techniques to enhance client income and identified quality supporters.

Completed an Associate Degree in International Business Management, focusing on the principles of business operations, management strategies, and international trade practices.