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Sayan Biswas

@sayanbiswas2

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Product & Content Marketing Lead at iVP Semiconductor building GTM for power and IoT products.

India

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At iVP Semiconductor, I established the product marketing function from the ground up, shaping positioning, messaging, pricing, and commercialization across power and IoT connectivity portfolios. I planned GTM for 5+ launches, contributing to ₹8+ Cr in qualified pipeline and 10+ design opportunities.

At Millennium Semiconductors, I led product marketing and business development across four principal lines, supporting OEM accounts in EV, industrial automation, smart cities, and connected devices. I delivered 10+ confirmed customer design wins through solution positioning, technical engagement, and commercial negotiations.

At Silicon Labs, I owned global GTM strategy for the EFR32FG28 Sub-GHz SoC, supporting 10+ confirmed design wins during 23% YoY product-line growth. I also led positioning and pricing across a 300+ SKU, $1B+ MCU and wireless SoC portfolio.

I started in embedded product engineering at L&T Technology Services, where I optimized component costs by 18% and helped reduce field recalls by 35%. My experience spans hardware engineering, semiconductor product marketing, and channel business development.

Experience

Work history, roles, and key accomplishments

Current

Product & Content Marketing Lead

Current

iVP Semiconductor Pvt. Ltd.

Mar 2026 - Present (6 months)

Established the product marketing function from the ground up, defining positioning, messaging, pricing, and commercialization strategy. Led GTM for 5+ product launches, contributing to ₹8+ Cr pipeline and 10+ design opportunities.

Product Marketing GTM Strategy Product Positioning Pricing Strategy Market Segmentation Competitive Intelligence Sales Enablement Distributor Management IoT Power Semiconductor

Associate Manager, Principal Lines

Millennium Semiconductors

Nov 2025 - Feb 2026 (3 months)

Led product marketing and business development across four principal lines, supporting 75+ OEM accounts and managing a ₹123 Cr annual billing portfolio. Delivered 10+ confirmed customer design wins through solution positioning and technical engagement.

Product Marketing Business Development Design Wins Technical Engagements Commercial Negotiation IoT Embedded Wireless

Product Manager II

Silicon Labs

Apr 2022 - Oct 2025 (3 years 6 months)

Owned outbound global GTM strategy for the EFR32FG28 Sub-GHz SoC, driving positioning and competitive messaging. Led positioning, pricing, and competitive strategy across a 300+ SKU, $1B+ portfolio, achieving 10+ design wins during 23% YoY growth.

Product Management GTM Strategy Product Positioning Pricing Strategy Competitive Intelligence Sales Enablement IoT Low Power Wireless SoC Sub GHz Wi SUN

Engineer

L&T Technology Services

Aug 2018 - Sep 2020 (2 years 1 month)

Optimized component costs by 18% through BOM optimization and value engineering. Reduced field recalls by 35% through failure analysis and test methodology redesign, delivering 6+ products from development to customer acceptance.

Embedded Hardware BOM Optimization Value Engineering Failure Analysis Testing Methodologies Product Validation

Education

Degrees, certifications, and relevant coursework

Pragmatic Institute

Certified Product Marketing Manager (PMC Level IV), Product Marketing

Certified Product Marketing Manager (PMC Level IV) from Pragmatic Institute in 2023.

Masters' Union

Post Graduate Programme (PGP), Technology & Business Management

2021 - 2022

Activities and societies: Karthik Ramanna Merit Scholarship

Post Graduate Programme in Technology & Business Management from Masters' Union, Gurgaon, from 2021 to 2022. Awarded the Karthik Ramanna Merit Scholarship.

KIIT University

B.Tech, Electronics & Telecommunication Engineering

2014 - 2018

Activities and societies: Exchange semester at VSB – Technical University of Ostrava, Czech Republic (2017); Georgius Agricola International Scholarship (2017)

B.Tech in Electronics & Telecommunication Engineering from KIIT University, Bhubaneswar, from 2014 to 2018. Included an exchange semester at VSB – Technical University of Ostrava, Czech Republic in 2017.