Open to opportunities

Sayali Deo

@sayalideo

Message

Senior Marketing Manager driving revenue and pipeline with AI-enabled, Salesforce-led omnichannel demand generation.

India

Message

What I'm looking for

I’m looking for a senior marketing leadership role where I can build AI-enabled, Salesforce-integrated demand engines, run omnichannel GTM programs, and partner cross-functionally to drive pipeline, lead quality, and measurable growth—ideally within B2B/B2C global contexts.

I’m an Oxford-trained (Saïd Business School) Global Marketing & Communications leader who drives revenue, pipeline, and market share across manufacturing, healthcare, industrials, and aviation. I’m known for building AI-enabled marketing engines that accelerate demand generation and improve lead quality across B2B, B2C, and B2G markets.

At Eaton, I lead India marketing strategy across Electrical, Aerospace, Mobility, and Filtration verticals, aligning with global GTM priorities to support sustainable revenue growth. I plan and execute integrated omnichannel campaigns (paid, owned, earned) through expos, webinars, and events, partnering closely with sales to optimise Salesforce usage and improve opportunity conversion.

Previously as VP, Marketing & Communications at Firefly Fire Pumps, I directed brand, digital, and content strategy, measurably increasing brand visibility and audience engagement. I built analytics and attribution frameworks to optimise marketing ROI and led global marketing programmes to accelerate international expansion through partner and distributor engagement strategies.

I’ve also scaled data-driven market insights and demand generation at WNS Global Services, including healthcare/life sciences account penetration strategies to shorten deal cycles. With proven results—like increasing marketing-influenced pipeline by 40% and improving opportunity conversion by 14%—I bring a collaborative, process-driven approach, including chairing the India Marketing Council to standardise frameworks and increase campaign throughput.

Experience

Work history, roles, and key accomplishments

Current

India Marketing Manager

Current

Eaton India

Jul 2025 - Present (10 months)

Led India marketing strategy across Electrical, Aerospace, Mobility, and Filtration verticals aligned to global GTM priorities. Planned integrated omnichannel campaigns and partnered with sales to optimize Salesforce usage and improve opportunity conversion.

GTM Strategy Marketing Automation Salesforce CRM Lead Management Account Based Marketing (ABM)Sales Enablement

VP Marketing & Communications

Firefly Fire Pumps

Mar 2023 - Jul 2025 (2 years 4 months)

Directed brand, digital, and content strategy, delivering omnichannel campaigns to increase audience engagement and visibility. Built analytics and attribution frameworks to optimize marketing ROI and led global marketing programs for international expansion.

Brand Strategy Digital Marketing Content Strategy Marketing Analytics Global Programs Performance Marketing

Group Manager, Marketing

WNS Global Services

Jun 2021 - Mar 2023 (1 year 9 months)

Built a market insights engine and executed demand-generation programs to strengthen competitive positioning in healthcare/life sciences. Developed GTM and account penetration strategies with sales and managed partnerships with publishers, media houses, and KOLs for thought leadership and brand visibility.

Market Insights Demand Generation GTM Strategy Account Penetration Healthcare Marketing Thought Leadership KOL Management Lead Qualification

Marketing & Operations Mgr

BRS Health & Research Institute

Jan 2019 - Dec 2020 (1 year 11 months)

Led marketing and operational functions to grow patient acquisition and increase brand awareness for a healthcare service provider. Managed cross-functional execution to support acquisition and awareness goals.

Healthcare Marketing Patient Acquisition Brand Management Campaign Planning Marketing Operations Lead Generation Cross functional Coordination

Manager, Marketing

Nipro Medical India

Jan 2011 - Dec 2018 (7 years 11 months)

Managed B2B and B2C marketing for a medical devices company, including campaign planning, events, distributor engagement, and brand management. Delivered sustained marketing leadership over a multi-year tenure covering acquisition and brand-building activities.

B2B Marketing B2C Marketing Campaign Management Brand Management Marketing Strategy

Manager, Customer Service

Roche Diagnostics

May 2008 - Aug 2010 (2 years 3 months)

Managed customer service activities for the Diabetes Care portfolio. Supported service delivery to maintain customer satisfaction and operational performance.

Customer service management Diabetes Care Support Service Operations Customer Experience Performance Monitoring

Manager, Customer Care

Cummins India

Feb 2007 - Apr 2008 (1 year 2 months)

Led customer care management to support service continuity and customer satisfaction. Managed service workflows and resolved customer issues in line with operational standards.

Customer Care Service Delivery Customer Support Operations Escalation Handling Process Management Performance Tracking