Sathyabalan Sundararajah
@sathyabalansundarara
I lead customer operations, field sales, and digital transformation teams that improve revenue, service, and frontline capacity.
CanadaWhat I'm looking for
I've led customer operations, field sales, and multi-site teams across telecommunications, enterprise technology, and retail for more than 20 years. I believe it’s people who deliver results, and I lead thoughtfully and empathetically while staying accountable for outcomes.
At Rogers Communications, I led Northern Alberta field sales through the Rogers-Shaw merger without interrupting customer service. I managed up to 25 direct reports and 60+ indirect staff, sustained 100%+ to plan across sales, retention, and customer experience KPIs, and improved ARPA and EBITDA contribution through shared targets.
I drove Salesforce adoption to 100% across the field channel, delivering more than 90% forecast accuracy, and automated work that returned about 6.5 selling hours weekly per sales rep. I also built hybrid operating models, coaching programs, and recruiting processes that supported promotion, retention, engagement, and customer satisfaction.
At Intuit Canada, I supported global eStore operations, release delivery, vendor contracts, and the international QuickBooks Online launch. My background in mathematics, Agile delivery, web technology, Six Sigma, digital transformation, and AI helps me connect commercial, operational, and technology teams.
Experience
Work history, roles, and key accomplishments
Area Manager, Field Sales - Northern Alberta
Feb 2016 - Jul 2026 (10 years 5 months)
Led field sales organization across Northern Alberta with up to 25 direct reports and 60+ indirect staff, owning regional sales, retention, customer experience, and a $3M revenue portfolio. Averaged 100%+ to plan for over ten years and led the Rogers-Shaw merger integration without service interruption.
Web and Agile Consultant
Independent Consultant
Dec 2013 - Feb 2016 (2 years 2 months)
Advised client leadership teams on web project delivery and on Agile and Scrum adoption.
Facilitated Agile ceremonies for globally distributed teams supporting Intuit eStore properties, administered product SKUs and pricing, and coordinated release cycles. Owned vendor contracts with Akamai Technologies, negotiating savings of up to 20% on multi-year agreements.
Led high-volume global contact centre teams, owning service levels, team performance, and customer satisfaction.
Divisional Manager
Army & Navy Department Stores Ltd.
Nov 1998 - Jan 2001 (2 years 2 months)
Ran a retail division with annual sales of $10M+, covering staffing, inventory control, merchandising, and daily store performance.
Department and Customer Service Manager
K-Mart Canada
Aug 1996 - Oct 1998 (2 years 2 months)
Managed department and customer service in a high-traffic retail environment with sales in excess of $4M.
Education
Degrees, certifications, and relevant coursework
MacEwan University
Masters Certified Internet Webmaster Designer, e-Commerce
Masters Certified Internet Webmaster Designer (MCIWD) with a focus on e-Commerce from MacEwan University.
University of Alberta
Bachelor of Science, Mathematics
Bachelor of Science in Mathematics with a Business Minor from the University of Alberta.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Job categories
Skills
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