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Sarbik Biswas

@sarbikbiswas

Senior Executive at Wipro Limited managing 200+ global advertisers and developing conversion tracking frameworks for Meta Ads SaaS.

India

Message

At Wipro Limited, I oversee a portfolio of 200+ global advertisers across FinTech, E-commerce, and CPG, managing quarterly ad investments for Meta Ads SaaS. I develop conversion tracking frameworks and full-funnel architectures to support client ROI and platform engagement.

At WNS Global Services Pvt. Ltd., I guided technical onboarding and Google Ads performance for 150+ global advertisers. I also supported client retention and product adoption with audience targeting and tracking models.

Earlier, at TELUS Digital, I supervised implementation and onboarding for SmartHome and Mobility SaaS portfolios. At ELI Research Pvt. Ltd., I led B2B consultative sales cycles for Register Tape Network, from prospecting through contract renewals.

Experience

Work history, roles, and key accomplishments

Senior Executive

Wipro Limited

Jun 2024 - Sep 2026 (2 years 3 months)

Oversee a portfolio of 200+ global advertisers in FinTech, E-commerce and CPG, managing quarterly ad investments for Meta Ads SaaS. Develop conversion tracking frameworks and full-funnel architectures to maximize client ROI and platform engagement.

Meta Ads SaaS Conversion Tracking Full Funnel Architecture ROI Upselling Revenue Expansion Stakeholder Management

Senior Associate – Operations

WNS Global Services Pvt. Ltd.

Jun 2023 - Jun 2024 (1 year)

Guided technical onboarding and Google Ads performance for 150+ global advertisers while managing the end-to-end account lifecycle. Boosted client retention and product adoption through advanced audience targeting and tracking models.

Google Ads Onboarding Lifecycle Management Customer Retention Product Adoption Audience Targeting Salesforce Data Integrity

Operations CSR III

TELUS Digital

Mar 2020 - May 2023 (3 years 2 months)

Supervised technical implementation and end-to-end onboarding for SmartHome and Mobility SaaS client portfolios. Integrated custom technology solutions for Canadian SMBs, consistently surpassing cross-sell and recurring revenue goals.

SaaS Implementation Onboarding Technical Implementation Cross Selling Recurring Revenue Quality Audits Compliance

Executive – Sales

ELI Research Pvt. Ltd.

Apr 2019 - Jan 2020 (9 months)

Led B2B consultative sales cycles from prospecting to contract renewals to acquire and retain local advertising partners for Register Tape Network. Led B2B sales through cold calling and engagement, selling advertising spaces to professionals and businesses in North America.

B2B Sales Consultative Selling Cold Calling Prospecting Contract Renewal Advertising Sales

Process Associate

IGT Solutions Pvt. Ltd.

Jan 2018 - Feb 2019 (1 year 1 month)

Handled customer bookings, itinerary modifications, and complex dispute resolutions in a fast-paced environment. Delivered personalized travel solutions, ensuring satisfaction and repeat business.

Customer Service Booking Management Dispute Resolution travel solutions KPI Achievement