At Reproductive Partners Medical Group / Ivy Fertility network, I established KPI frameworks spanning consultation volume, acquisition, conversion, physician referrals, scheduling capacity and patient access. I also built physician performance and referral analytics that turn fragmented operational data into actionable views of provider performance, geographic opportunity and outreach priorities.
I conceived and built CareCraft, an AI-enabled healthcare training and performance platform, to address gaps in staff training and patient-experience education. As Fractional CMO at The Daybreaker Agency, I managed paid media across Meta, Google and YouTube, increased booked calls by 300%, and reduced cost per booked call by as much as 50%.
