Looking for a job

Sara Villén

@saravillen

Message

I am an experienced digital marketer and business developer for tourism and tech.

Spain

Message

What I'm looking for

I’m seeking strategic marketing and business development roles in tourism, tech or e-commerce where I can lead multichannel growth, build partnerships, and drive measurable ROI in a values-aligned, collaborative environment with Barcelona/remote flexibility.

I am a marketing and business development professional with 20+ years' experience focused on tourism, tech and e-commerce. I combine strategic leadership with hands-on digital execution to drive revenue and brand growth.

I have led teams and commercial partnerships, including heading Contracting & Partner Services and managing key hotel accounts to improve KPIs and collaboration. In recent years I founded and ran a consultancy and led digital marketing B2B and online sales initiatives—designing multichannel strategies, managing corporate LinkedIn, running lead generation and coordinating online events. My work with digital solutions (eBilling, ePayments, ERP integration) emphasized automation, cost reduction and scalable business models.

I am strategic and results-driven, adept at cross-functional coordination, negotiation and client acquisition, and I seek to partner with organizations that value measurable growth and aligned values.

Experience

Work history, roles, and key accomplishments

Current

Consultant & Biz Mentor

Current

Sara Villén

Dec 2020 - Jan 2025 (4 years 1 month)

Designed and implemented tailored visibility, brand awareness, positioning and client acquisition strategies to build profitable marketing and business development initiatives aligned with client values.

Digital Strategy Sales Strategy Inbound Marketing Email Marketing Communication Skills Brand Management Brand Strategy Sales Management Mentoring

Digital Marketing B2B & Online Sales

Holistic Data Solutions

Sep 2022 - Apr 2025 (2 years 7 months)

Delivered multichannel marketing strategy, corporate LinkedIn management and lead generation campaigns, coordinating online events and content with senior management to increase visibility and pipeline.

Multi channel Marketing Lead Generation Content Strategy Online Events B2B Marketing LinkedIn Sales Navigator LinkedIn Content Marketing Content Creation Communication Skills Partnership Management Partnership Development

Business Development Manager

Voxel Group

Jan 2019 - Jan 2021 (2 years)

Led business development for digital solutions (eBilling, ePayments, eCommerce) focused on automation, cost reduction and ERP integration, opening new opportunities and strategic alliances.

Business Development EPayables Ecommerce ERP Integration Strategic Partnerships B2B Sales Automation)

Account Manager España & Andorra

Booking.com

Jan 2016 - Jan 2018 (2 years)

Managed strategic accounts for Spain & Andorra, led promotional campaigns, portfolio expansion, trend analysis and training to maximize revenue, availability and competitiveness.

Account Management Negotiation Revenue Management Campaigns Trend Analysis Training CRM B2B Sales

Head of Contracting & Partners

Smartbox Group

Jan 2012 - Jan 2014 (2 years)

Led Contracting & Partner Services team of 11, managed key hotel accounts and launched communication plans and initiatives that improved partner collaboration, quality and satisfaction.

Contracting Partner Management Team Leadership Account Management B2B Sales

Education

Degrees, certifications, and relevant coursework

ESIC Business & Marketing School

Executive Postgraduate, Digital Marketing

2017 - 2018

Postgraduate training in digital marketing covering online strategy, SEO/SEM, analytics, inbound and affiliate marketing, and social media. Final project: an annual multichannel marketing plan for Emonkeyz, an e-sports team.

CETT - University of Barcelona

Diploma in Tourism, Tourism & Hospitality

2001 - 2005

Comprehensive training in hotel and tourism management focused on strategic leadership, operations, marketing, finance, and international environments.