Sarah Posch
@sarahposch
I build data-driven product brands, customer journeys, and campaigns that improve conversion and growth.
NetherlandsWhat I'm looking for
I've owned product presentation, brand experience, and data-driven optimization at Just Amazing BV, turning customer feedback, sales data, and market research into product concepts, packaging briefs, and scalable campaign content.
Previously, I improved customer journeys and conversion for Coolblue Germany and led end-to-end loyalty campaigns for DACH supermarkets at BrandLoyalty, coordinating cross-functional stakeholders from concept through evaluation.
Experience
Work history, roles, and key accomplishments
Product Marketeer
Just Amazing BV
Jan 2024 - Present (2 years 8 months)
Responsible for product presentation and brand experience in an e-commerce environment, with continuous, data-driven optimization of live product pages based on customer feedback and performance data. Developed product concepts and storytelling for new launches and translated product and market insights into packaging and design briefs.
Responsible for growth and the online customer journey of the largest product categories in the German market, across 4 teams. Improved and optimized the online and offline customer journey, focused on higher conversion, and drove conversion, pricing, and assortment decisions using data.
Program Manager
BrandLoyalty
Jan 2020 - Dec 2021 (1 year 11 months)
End-to-end ownership of loyalty campaigns for DACH supermarkets, from concept and pitch through activation, execution, and evaluation, with full stakeholder management. Owned loyalty campaigns end-to-end (~€2M in campaign value) and managed forecasting and re-forecasting.
Education
Degrees, certifications, and relevant coursework
Hotel Management School Maastricht
Bachelor, Business Administration
2016 - 2020
Bachelor in Business Administration from Hotel Management School Maastricht, completed in 2020.
Vienna International School
International Baccalaureate, General Studies
2011 - 2016
International Baccalaureate from Vienna International School, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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