Open to opportunities

Layan Qz

@layanqz

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Senior digital marketing strategist with over 10 years of experience.

Netherlands

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my extensive experience to drive impactful marketing strategies and contribute to a dynamic team.

I am a seasoned Senior Digital Marketing Strategist based in Amsterdam, with over a decade of experience in digital acquisition, campaign management, and media planning across global e-commerce, FMCG, and tech sectors. My proven ability to translate business goals into high-impact digital strategies has optimized multi-million euro budgets and driven ROI improvements of up to 40%. I am skilled in leveraging advanced ad technologies and analytics tools to execute integrated digital programs, generating data-driven insights for both B2B and B2C Dutch brands.

Throughout my career, I have successfully led multi-market campaigns, achieving a remarkable 20% market share growth for clients. My experience includes developing and implementing full-funnel media strategies, directing cross-channel planning, and negotiating multi-million euro contracts that deliver significant cost savings while ensuring prime placements for campaigns. I thrive in dynamic environments where I can collaborate with creative teams to align messaging across various platforms, enhancing brand narratives and customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategy & Planning

Current

Universal McCann

Feb 2020 - Present (5 years 3 months)

Developed and implemented full-funnel media strategies across various channels, optimizing ROI and enhancing brand visibility. Led integrated marketing campaigns resulting in a 20% uplift in brand visibility and directed cross-channel planning for global clients.

Media Planning ROI Optimization Digital Marketing Strategy Customer Relationship Management Integrated Marketing

Digital Marketing Manager

The Coca-Cola Company

May 2018 - Jul 2019 (1 year 2 months)

Led cross-channel digital media strategies achieving up to 40% higher ROI. Developed an AI-driven Consumer Interaction Center, optimizing digital engagement and streamlining campaign performance tracking.

Media Strategy Campaign Tracking Social Media Marketing Project Management Conversion Rate Optimization CRM Management

Marketing Manager

Sporter.com

Apr 2017 - Jun 2018 (1 year 2 months)

Implemented process automation initiatives that increased team productivity by 25%. Led the integration of new CRM systems, resulting in a 15% increase in conversion rates.

Process Automation CRM Campaign Management Customer Engagement Data Driven Decision Making Marketing Operations Team Leadership

Digital Manager

Universal McCann

May 2014 - Apr 2017 (2 years 11 months)

Drove digital marketing strategies for top-tier clients, achieving a 12% improvement in campaign ROI. Managed digital partnerships and executed programmatic media buying strategies.

Digital Marketing Strategy Programmatic Media Buying Stakeholder Management Data Analytics Cross Functional Collaboration

Digital Planner

ZenithOptimedia

Mar 2013 - May 2014 (1 year 2 months)

Developed and monitored dashboards to track KPIs and reported campaign progress. Analyzed performance data to identify opportunities for improvement, increasing website traffic by 67%.

KPI Tracking Data Analysis Campaign Optimization

Advertising Operations Executive

Yahoo!

Jan 2012 - Feb 2013 (1 year 1 month)

Managed and optimized digital advertising campaigns, achieving KPIs through data-driven insights. Acted as the primary contact for high-value clients, enhancing operational efficiency.

Campaign Management Client Relationship Management Data Insights

Education

Degrees, certifications, and relevant coursework

University of Jordan

MBA, Business Administration

Completed an MBA program focusing on advanced business strategies and digital marketing techniques, enhancing skills in managing marketing campaigns and understanding consumer behavior.

University of Jordan

Bachelor of Arts, Marketing

Earned a Bachelor of Arts degree, which provided foundational knowledge in marketing principles and practices, preparing for a career in digital marketing.