Morgane Dai

As a dedicated and results-driven professional with a strong background in e-commerce and data analysis, I specialize in optimizing customer experiences and driving business growth through strategic merchandising. My journey began in France, where I honed my skills in customer service and stock management, eventually transitioning to international roles that allowed me to refine my expertise in global campaigns and data-driven decision-making.

In my current role as a Site Merchandising Campaign Specialist at Calvin Klein, I have successfully developed and executed merchandising strategies across 26 websites, leading to a 13% increase in cart additions. My ability to collaborate with cross-functional teams, including UX designers and product owners, has been instrumental in enhancing user experience and conversion rates. I am passionate about leveraging tools like Google Analytics, Adobe Analytics, and SEMrush to identify market trends and optimize performance.

Earlier in my career, I served as a Junior Product Manager at Iconik Europe, where I focused on optimizing product pages and conducting keyword research to improve search engine rankings. My proactive approach and ability to manage multiple projects simultaneously have consistently delivered measurable results. I am committed to continuous learning and have furthered my education with certifications in Web Creation and Design, as well as a Master's in Digital Marketing.