CBCassia Natiele Battisti
@cassianatielebattist
Experienced product manager passionate about user journey optimization.
NetherlandsWhat I'm looking for
With over 9 years of experience in user journey optimization, I thrive on simplifying processes and delivering user-focused, scalable products. My expertise lies in driving measurable results through data-driven strategies for both complex B2B applications and B2C solutions. I have a proven track record of managing product roadmaps and backlogs, leading user research, and conducting A/B testing to enhance user experiences.
In my recent role as a Product Manager at Kruso IT Services and Consulting, I successfully managed the migration of a 3,000-page website, stabilizing performance and significantly increasing lead flow. My previous experience at CI&T Software SA allowed me to define OKRs and launch a scalable B2B marketplace app, resulting in impressive revenue growth and user satisfaction. I am passionate about collaborating with cross-functional teams to ensure that user needs are met and that products are delivered on time.
Experience
Work history, roles, and key accomplishments
Product Manager
Kruso IT Services and Consulting
Jun 2024 - Present (1 year)
Managed the roadmap and backlog for migrating a 3,000-page website from Drupal to HubSpot, stabilizing performance within two months and increasing lead pipeline flow. Led user research and competitive analysis, resulting in a 30% increase in CSAT scores and conducted A/B testing to refine user journeys.
Product Manager
CI&T Software SA
Nov 2020 - Oct 2023 (2 years 11 months)
Defined OKRs and the roadmap with a user-centric approach, driving 105% revenue growth. Launched a scalable B2B marketplace app and ensured data consistency by analyzing industry regulations. Conducted user interviews to streamline applications, improving order creation speed and CSAT scores.
Project Manager
Raffcom Digital Marketing
Nov 2015 - Oct 2020 (4 years 11 months)
Led digital products to improve performance through data-driven decisions while managing a 25-person digital marketing team. Managed website development with a user-centric approach, delivering multiple e-commerce platforms and websites.
Education
Degrees, certifications, and relevant coursework
Universidade de Brusque e Região
Postgraduate Degree, People Management
2017 - 2019
Completed a postgraduate degree focusing on People Management and Coaching, enhancing skills in leadership and team development.
Universidade do Alto Vale do Itajaí
Bachelor's in Administration, Marketing
2011 - 2015
Earned a Bachelor's degree in Administration with a specialization in Marketing, gaining knowledge in marketing strategies and business management.
Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
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