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Banotpal Chakraborty

@banotpalchakraborty

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Marketing leader at trivago who validated EUR 500M in annual marketing investment through experimentation frameworks.

Netherlands

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What I'm looking for

I'm oriented toward senior product marketing, growth marketing, and marketing strategy leadership roles.

At trivago, I led global growth and experimentation across the marketing funnel, validating approximately EUR 500M in annual marketing investment. I built incrementality measurement and CAC/LTV frameworks that replaced last-click attribution with experiment-validated investment cases.

At Leading Courses BV, I owned the go-to-market strategy for a B2B SaaS subscription proposition, scaling ARR from EUR 1.15M to EUR 5M. I also improved retention and customer lifetime value by 25% through new pricing tiers and a referral program.

At Apple, I led partner-facing go-to-market programs, contributing to 40% iPhone market share across Benelux and 20% year-over-year revenue growth in India. Across my work, I’ve focused on commercial propositions, partner ecosystems, and growth grounded in measurement.

Experience

Work history, roles, and key accomplishments

Interim Lead – Marketing Growth & Experimentation

trivago N.V.

May 2026 - Jul 2026 (2 months)

Led global growth and experimentation across trivago's full marketing funnel, validating approximately EUR 500M in annual marketing investment. Owned incrementality measurement and CAC/LTV frameworks, and governed full-funnel A/B and multivariate testing roadmaps.

Marketing Strategy Experimentation A B Testing Multivariate Testing Incrementality Measurement CAC LTV Optimization Performance Marketing Paid Media Marketing Analytics Attribution Modeling Budget Management Cross functional Leadership

Senior Manager, Marketing Programs & Strategy

Apple Inc.

Mar 2025 - Sep 2025 (6 months)

Owned go-to-market strategy and commercial program execution for the Benelux region, contributing to 40% iPhone market share. Led B2B and channel-facing GTM, built CRM personalisation and segmentation strategy that improved conversion by 18%, and drove loyalty and lifecycle program design.

Go To Market Strategy B2B Marketing Channel Marketing CRM Strategy Personalization Segmentation Lifecycle Marketing Loyalty Programs Online Store Operations Martech Budget allocation Cross functional Leadership

Head of Marketing

Leading Courses BV

Nov 2021 - Dec 2024 (3 years 1 month)

Scaled B2B SaaS subscription proposition from EUR 1.15M to EUR 5M ARR over three years, owning end-to-end GTM for a partner ecosystem of 12,000+ golf course operators. Launched new pricing tiers and referral program, drove 30% activation uplift, and led 47% YoY organic growth through SEO and content strategy.

B2B SaaS Go To Market Strategy Pricing Strategy Subscription Models Partner Ecosystem Lifecycle Marketing CAC Reduction Marketing Mix Modeling SEO Content Strategy Team Leadership Budget Management Marketing Operations OKRs Sales Enablement

Fractional Growth & Product Marketing Lead

Multiple Scaleups

Jan 2019 - Oct 2021 (2 years 9 months)

Advised B2B SaaS and B2C scaleups on go-to-market strategy, value proposition validation, and commercial launch planning. Improved SaaS sign-up conversion by 35% through CRO and value-proposition testing, and increased ROAS by 3.2x for a DTC brand through full-funnel performance marketing.

Go To Market Strategy Product Marketing Value Proposition CRO Performance Marketing Full Funnel Marketing Marketing Analytics Attribution Experimentation Marketing Automation CRM Campaign Management

Marketing Manager

Apple Inc.

Jan 2013 - Aug 2018 (5 years 7 months)

Led product launch GTM and partner-facing commercial programs for Apple India, contributing to 20% YoY revenue growth. Owned end-to-end execution of partner store launches and product rollouts, and built marketing performance reporting and ROI frameworks.