At Benchmark International, I independently authored two Confidential Information Memorandums from initial information review through drafting, revisions, and final approval; both were released to market. I also supported two additional live transactions by updating existing CIMs.
At Higher Education Marketing (HEM), I manage the company blog and newsletter programme, including two segmented external newsletters each week for 5,000+ subscribers. The blog has been recognised internally as a source of high-quality organic leads and recent client acquisition.
I edit and optimise SEO-focused content across blogs, webpages, landing pages, newsletters, webinars, and campaign assets. I’ve completed 50+ webpage, landing-page, and on-page SEO optimisation projects, and act as Head Writer when required.
Earlier, at Royal Academy of Dance South Africa, I managed and edited educational communications and later handled membership communications, newsletters, CRM data, and sales. I use AI to support research, editing, and workflow efficiency while keeping human judgement central.
