Open to opportunities

Grace Sing Gen

@gracesinggen

Message

Senior content leader driving SEO-focused storytelling and high-impact content strategy.

South Africa

Message

What I'm looking for

I seek a leadership content role where I can shape strategy, mentor writers, optimise SEO-driven storytelling, and deliver measurable growth in a collaborative, data-informed environment.

I am a senior content leader with over seven years' experience crafting tech-focused and marketing content that drives measurable outcomes. I build and implement content strategies, optimise for SEO, and lead teams to produce high-quality, audience-centred work.

My background spans senior and lead roles across public and private sectors, including duties in content strategy, editorial guidelines, performance analysis, and cross-functional collaboration. I've led content teams, developed brand core stories, and created marketing collateral for web and digital platforms.

I am committed to staying ahead of industry trends, mentoring writers, and using data to inform content decisions that align with KPIs and business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior Lead: Content

Current

City of Cape Town

Jun 2024 - Present (1 year 6 months)

Lead the content team to develop and implement a content strategy aligned with municipal objectives, improving content quality and driving data-informed engagement across channels.

Content Strategy Team Management SEO Content Editing Performance Analytics Cross Functional Collaboration CMS

Current

Freelance Senior Writer

Current

Freelance

Feb 2018 - Present (7 years 10 months)

Planned, managed and created tech-focused marketing content for multiple clients, delivering SEO-optimised copy and content strategy support over diverse projects.

Content Strategy SEO Copywriting Client Management Editorial Calendar Research UX Writing

Content Team Lead

City of Cape Town

Apr 2023 - May 2024 (1 year 1 month)

Managed a team of content creators and implemented content processes and SEO practices that increased engagement and ensured brand-consistent outputs.

Team Leadership Content Strategy SEO Editorial Management Analytics Proofreading

Senior Writer

City of Cape Town

Dec 2022 - Mar 2023 (3 months)

Produced tech-focused and civic content for municipal communications, ensuring clarity, accuracy, and alignment with strategic messaging.

Copywriting Content Editing SEO Research Stakeholder Engagement CMS

Lead Content Specialist

Global Wealth Group

Nov 2021 - Dec 2022 (1 year 1 month)

Developed content strategy and brand core stories across multiple financial products, creating guidelines and editorial processes to support marketing targets.

Content Strategy Brand storytelling Editorial Guidelines SEO CMS Cross Functional Collaboration Performance Analysis

Mid Content Writer

Ten Lifestyle Group

Nov 2019 - Aug 2021 (1 year 9 months)

Created and edited lifestyle content for digital platforms and member communications, maintaining brand voice and refreshing content to support engagement goals.

Content Writing Editing SEO CMS Brand Voice

Mid Content Writer

Dec 2018 - Aug 2019 (8 months)

Produced SEO-optimised marketing collateral and course content across platforms, trained new team members and led UX writing sessions to improve content quality.

seo writing Course Content UX Writing Cross Platform Copy Editing CMS

English Teacher

Sesame Street English School

Oct 2016 - Oct 2017 (1 year)

Taught English to young learners using interactive methods, developing lesson plans and adapting instruction to student needs in a classroom setting.

Lesson planning English Instruction Classroom Management Curriculum Adaptation

Senior Professional Communications Officer

R & A Strategic Communications

Dec 2015 - Aug 2016 (8 months)

Delivered strategic communications, investor and media relations, crisis communication, and publications management for clients in the natural resources sector.

Media Relations Investor Relations Crisis Communications Strategic Communications Publications Social Media

Professional Communications Officer

R & A Strategic Communications

Jan 2012 - Nov 2015 (3 years 10 months)

Managed client communications including media liaison, social media, and internal communications, supporting corporate reputation and stakeholder engagement.

Social Media Internal Communications Stakeholder Management Presentation Skills event support

Candidate Attorney

Bouwer Cardona Inc

Jan 2011 - Nov 2011 (10 months)

Consulted with clients and assisted on general legal matters under supervision, gaining experience in legal research, client advising and case preparation.

Legal Research Consultation Case Preparation Legal Drafting Compliance