Shannon Welgemoed
@shannonwells
Freelance Writer and Editor with 6 years of experience across diverse industries and content types.
What I'm looking for
I am a dedicated Freelance Writer and Editor with over six years of experience in the writing, editing, and communications field. My academic background in Humanities, focusing on Psychology and Philosophy, enhances my ability to analyze complex ideas and communicate them effectively. I specialize in crafting compelling content and refining written materials to ensure clarity and alignment with target audiences.
Throughout my career, I have successfully managed deadlines and client expectations in fast-paced environments. My work includes editing and copywriting for articles, books, marketing materials, and long-form content. I am passionate about impactful storytelling and delivering high-quality work tailored to diverse industries. I am eager to contribute my skills to roles within the editing and writing environment, where I can combine my professional expertise and academic insight to produce exceptional content.
I also have some significant experience in graphic design in a freelance capacity, and would be excited about opportunities to put those skills to use.
Experience
Work history, roles, and key accomplishments
Freelance Writer and Editor
Self Employed
Jan 2021 - Present (4 years 5 months)
Wrote and edited various articles, books, and marketing materials on a freelance basis, managing project deadlines and client expectations. Collaborated with clients to align content with their goals, brand voice, and target audience. Conducted research to ensure the accuracy and relevance of content.
Director, Founder and Head of Marketing
Akamas Ranch
Dec 2023 - Aug 2024 (8 months)
Generated detailed business strategies, including revenue forecasts, budgets, and funding presentations, and developed comprehensive branding guidelines. Designed, developed, branded, and launched the Akamas Ranch website and overall brand, implementing a full SEO strategy. Managed relationships with stakeholders and conducted extensive research on agricultural topics.
Copywriting and Content Specialist
Cornerstone Institute
Mar 2022 - Dec 2023 (1 year 9 months)
Compiled and executed detailed marketing strategies for various programs, initiatives, and events across multiple social media and other platforms. Wrote and edited diverse content, including long-form articles and marketing collateral, and prepared detailed reports on team activities. Planned and executed a wide range of events, representing and marketing the institution.
Communications Intern
Flack Partners PR
Jan 2022 - Dec 2023 (1 year 11 months)
Compiled detailed communications and reputation management strategies tailored to various clientele, and developed comprehensive content creation strategies. Wrote and edited various content types, including social media posts and press releases, while also conducting risk assessments. Created and monitored social media content, designing and executing social media strategies.
Student Recruitment Officer
Cornerstone Institute
May 2021 - Mar 2022 (10 months)
Responsible for recruiting students for the institution, engaging with prospective students and providing information. Assisted with the application process and represented the institution at various events.
Brand Representative
Inspiration Events
Jan 2015 - Jan 2016 (1 year)
Represented the brand at various events, engaging with potential customers and promoting products or services. This role involved direct interaction and communication to enhance brand visibility and customer interest.
Assistant Manager
PetPals
Jun 2015 - Nov 2015 (5 months)
Assisted in managing daily operations, overseeing staff, and ensuring customer satisfaction. This role involved administrative tasks, inventory management, and problem-solving to maintain efficient store operations.
Freelance Musical Performer
Self Employed
Jan 2014 - Oct 2015 (1 year 9 months)
Performed musical pieces for various events and audiences on a freelance basis. This role required strong musical talent, stage presence, and adaptability to different performance settings and client requests.
Freelance Music Teacher
Self Employed
Jan 2015 - Oct 2015 (9 months)
Provided music instruction to students on a freelance basis, developing lesson plans and tailoring teaching methods to individual needs. This involved fostering musical skills and appreciation among students.
Education
Degrees, certifications, and relevant coursework
Stellenbosch University
Bachelor of Arts, Humanities: Psychology and Philosophy
Currently pursuing a Bachelor of Arts in Humanities with a focus on Psychology and Philosophy. This academic background enhances my ability to analyze complex ideas and communicate them effectively.
Merrifield College
Matric, General Studies
Completed Matriculation at Merrifield College, achieving foundational education. This included a broad curriculum preparing for higher education.
Stellenbosch University
Leadership Course, Leadership
Completed the Metanoia Leadership Course, developing key leadership skills and principles. This program focused on practical application of leadership in various contexts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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