At LIFT STUDIO, SA, I lead end-to-end eCommerce creation, development, and migration projects on Shopify, from requirements through production. I coordinate multidisciplinary teams and external agencies, translating business goals into functional requirements and managing scope, priorities, timelines, deliverables, and budgets.
I also drive UX/UI and CRO initiatives using A/B tests and Hotjar user behavior data to improve conversion. Earlier at LIFT STUDIO, SA, I managed Shopify catalog optimization and SEO/SEM and paid media campaigns; at Mercadeo Electrónico, I worked in digital marketing coordination and graphic and web design.
