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Berta Colell Romero

@bertacolellromero

I lead digital communication projects, coordinating teams, campaigns, content, and performance optimization for major cultural and retail brands.

Spain

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What I'm looking for

I'm looking to lead and structure digital communication or marketing projects, coordinate collaborative teams, and use strategy, content, and performance analysis to drive meaningful results.

I lead projects for CaixaForum+ at Prodigioso Volcán, managing client relationships, workflows, teams, performance analysis, and strategic innovation.

Previously, I coordinated multichannel communication strategies and campaigns for CaixaForum, creating content for Instagram, Facebook, X, and TikTok while aligning content, design, and social media teams.

My experience also includes Retail Media account strategy at Criteo for FMCG brands including Unilever, Nestlé, and Danone, alongside communication, website, influencer marketing, and reporting work. I value teamwork, structured project leadership, and taking on new challenges.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Prodigioso Volcán

Mar 2026 - Present (6 months)

Leading projects and client communication for CaixaForum+. Planning workflows, coordinating teams, analyzing performance, and providing strategic vision.

Project Management Client Communication Work Flow Planning Team Coordination Performance Analysis Strategic Vision

Coordinadora de proyectos

Prodigioso Volcán

Jan 2023 - Feb 2026 (3 years 1 month)

Designed multichannel communication strategies and campaigns for CaixaForum. Created content for social media, coordinated with content, design, and social teams, and analyzed metrics.

Communication strategies Multi channel Campaigns Content Creation Social Media Instagram Facebook Twitter TikTok Metrics Analysis Reporting

Account Strategist Retail Media

Criteo

Mar 2020 - Feb 2022 (1 year 11 months)

Developed digital strategies for Retail Media solutions, identified business growth opportunities, coordinated with multidisciplinary internal teams, and managed FMCG accounts.

Retail Media Digital Strategy Business Growth Account Management FMCG Team Coordination

Asistente de comunicación

Sita Murt

Jun 2018 - Aug 2018 (2 months)

Performed benchmarking of products, communication, and social media. Wrote content and managed the corporate website, and created content for Instagram and Facebook.

Benchmarking Communication Skills Social Media Content Writing Website Management Instagram Facebook

Asistente de Ejecutiva de cuentas

Nippy Talents

Jun 2017 - Feb 2018 (8 months)

Managed influencer marketing campaigns and reporting, prospected collaborations for business growth, and updated portfolios for commercial presentations.

Influencer Marketing Campaign Management Reporting Business Development Portfolio Management