SDSanya Dhamija
@sanyadhamija
Manager, Strategic Initiatives, PUMA India MBA, IIM Lucknow Certified in Google Digital Marketing
IndiaWhat I'm looking for
As a seasoned professional with expertise in strategic problem-solving, brand and campaign management, and eCommerce, I have a proven track record of driving results-driven initiatives. With a strong background in data analysis and project management, I excel in fast-paced environments, leveraging my skills to optimize processes and enhance customer experiences.
In my current role as Manager, Strategic Initiatives at PUMA India, I have led multiple cross-functional projects, resulting in significant improvements in eCommerce funnel optimization, A/B testing, and employer branding. My expertise in digital marketing, program management, and change management has enabled me to drive business growth and improve customer journeys.
With a strong educational foundation in MBA from Indian Institute of Management, Lucknow, and a Bachelor's degree in Economics from Shaheed Bhagat Singh College, University of Delhi, I possess a unique blend of business acumen and analytical skills. I am passionate about staying updated on the latest industry trends and best practices, ensuring that my skills are always current and relevant.
Experience
Work history, roles, and key accomplishments
Manager, Strategic Initiatives
PUMA India
Led 15+ cross-functional projects across domains such as product, brand marketing, marketing analytics, retail, eCommerce. Analysed points of leakages in the eCommerce funnel and tied it to customer data, to find out the causes. Produced A/B tests for UI/UX enhancements, functional and performance enhancements for the website and app. Studied traffic sources and monitored metrics to optimise paid
Manager - Finance
Tata Play Ltd. (erstwhile Tata Sky)
Managed end-to-end daily cash flow operations including treasury payouts and mutual fund investments. Drove automation of treasury workflows using tools such as SAP, Kyriba, Tableau, Bloomberg Terminal. Met treasury KPIs, planned deployment of funds in real-time, and hedged foreign exposure through forwards and options.
Management Trainee
Tata Play Ltd. (erstwhile Tata Sky)
Rated 4/5 for 'Exceeding key objectives'. Converted PPO from Summer Internship (6/18 success rate). Onboarded 3+ strategic partners and introduced 5+ online recharge offers with the highest average daily uptake. Created an automated newsletter shared with potential B2B partner advertisers to increase B2B ad revenue. Analyzed an outbound calling marketing campaign across three areas (lead source, c
Associate - Product
CL Educate Ltd.
Led cross-functional team to conceptualize the wireframe for 'TestGym' tool and strategized the gamification of vocabulary DBs. Optimized pricing strategy by designing SKUs for untapped market segment identified through competitive benchmarking. Increased enrollments by about 50% and leads by about 25%, leading to an increase in revenue by 15% by slashing price.
Education
Degrees, certifications, and relevant coursework
Sanya hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
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Job categories
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