Juan Felipe Pineda Angarita

I’m a bilingual digital marketing professional focused on digital strategy, brand communication, and content. I combine analytical thinking with hands-on delivery to build clear, effective digital experiences—especially across social media, campaign execution, web design, audiovisual content, and AI-enabled workflow automation.

In my freelance work, I conduct digital marketing and website audits and translate findings into practical action plans for visibility, content, and user experience. I design and optimize websites aligned to brand positioning, clear navigation, and conversion goals, and I develop business-ready promotional photo/video portfolios while building AI automations for content, reporting, and internal workflows.

Previously, I supported major brands and event teams: I managed corporate social media calendars in Hootsuite and monitored audiovisual performance dashboards, then helped execute new-product launch campaigns and commercial assets. I also analyzed sell-in and sell-out data from 100+ points of sale to identify opportunities that improved promotional execution and in-store visibility, contributing to a playbook that delivered 3.5% numeric distribution growth and 12% higher execution compliance in pilot regions. Earlier, I planned and promoted university events through integrated on-site and digital campaigns, and I created and led a youth-focused sub-brand, coordinating suppliers and attendee experience.