Open to opportunities

Sankalp Shelar

@sankalpshelar

Sr. Account Manager, 7.5 yrs across BFSI, B2B software, retail, sports & entertainment. Multi-channel campaigns, paid media, lead gen, brand strategy.

India

Message

What I'm looking for

I'm looking to lead integrated, always-on content and campaign work for global B2B or consumer brands, building full-funnel asset stacks across digital, social, paid, influencer and print while connecting campaign performance to business outcomes.

I've led digital strategy for ICICI Bank at VML, owning campaign planning and omnichannel assets across email, WhatsApp and push notifications, adapted to each customer journey stage.

At Alo Creative, I owned global B2B demand-generation content for Nemetschek across website, organic social, technical product communications and paid lead generation. I also ran integrated 7-Eleven India campaigns across print, outdoor, paid media, influencer and social, helping grow Instagram followers from 30K to 45K in six months.

Across Gozoop's sports and entertainment accounts, I grew IIFA from 800K to 1.8M followers and built the Olympic Council of Asia's Next Asian Games audience from 0 to 90K in one year.

Most recently at WRM, I led a six-person team across JioSaavn and Bombay Times, managing the content lifecycle from briefing through deployment and delivering ticket-sales campaigns that sold out Life.Styled Club events.

Experience

Work history, roles, and key accomplishments

Sr. Account Manager

WRM

Oct 2025 - May 2026 (7 months)

Led a team of six across JioSaavn and Bombay Times, owning the content lifecycle from briefing to deployment. Ran ticket-sales campaigns for the Life.Styled Club that drove events to sell out.

Content Management Team Leadership Campaign Management Ticket Sales

Sr. Account Manager

Alo Creative

Feb 2025 - Aug 2025 (6 months)

Owned content strategy for Nemetschek, a global AEC software brand, including website content, organic social, technical product communications, and paid media for lead generation. Ran integrated campaigns for 7-Eleven India across print, outdoor, paid media, influencer, and social.

Content Strategy Social Media Paid Media Integrated Campaigns B2B Marketing

Sr. Account Manager

Grapes Worldwide

Jun 2024 - Feb 2025 (8 months)

Led content and campaign management for Siyaram's, Elixify, and Zydus, running social and ecommerce store content for the Cuticolour brand. Pitched and won new business for the agency.

Content Management Social Media Ecommerce Client Servicing Business Development

Client Solutions Manager

VML

Apr 2022 - Apr 2024 (2 years)

Led digital strategy for ICICI Bank, the agency's second-largest account, owning campaign planning and the full asset stack across email, WhatsApp, and push notifications. Adapted one campaign narrative to each channel and customer stage.

Digital Strategy Campaign Planning Email Marketing WhatsApp Marketing Push Notifications

Sr. Account Executive

Gozoop

Aug 2018 - Feb 2022 (3 years 6 months)

Ran content execution and audience growth across sports and entertainment accounts including IIFA, Mumbai City FC, the Olympic Council of Asia's Next At Asian Games, and Zee TV's Dance India Dance and Zee Rishtey Awards.

Audience Growth Social Media Sports Marketing Entertainment Marketing