Open to opportunities

Shreya S

@shreyas1

Content strategist and social media marketer with 5.5 years building culture-led campaigns and end-to-end influencer programs.

India

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What I'm looking for

I’m looking to lead platform-first content and brand strategy, pairing creator and partner programs with cultural insights—so we can deliver measurable engagement and growth in a collaborative, fast-moving team.

I’m a marketing and content professional with 5.5 years of experience across content strategy, social media management, brand strategy, and strategic partnerships in digital and entertainment ecosystems. I build brand narratives and translate business objectives into creative strategies that drive engagement, reach, and measurable growth.

At Glance, I built and owned content strategies across 8+ verticals, developing platform-first content calendars rooted in audience behavior, cultural trends, and engagement metrics. I scaled daily live show output from 150 to 250 and achieved a 3.5x improvement in average play duration, while reviving an underperforming Hip-Hop vertical through creator onboarding and fresh content formats.

I also lead end-to-end partner and influencer programs—owning the full partner lifecycle and coordinating influencer campaigns focused on short-form video and Instagram Reels. Highlights include 2.68Bn impressions and 1.78Bn reach for marquee properties, plus IPL live content performance with 57% retention, 1.9x CTR, and 62% higher completion rates.

Experience

Work history, roles, and key accomplishments

Content Strategy & Partnerships

Glance

Aug 2023 - Jun 2026 (2 years 10 months)

Built and owned content strategies across 8+ verticals and led always-on social and short-form video, scaling daily live show output from 150 to 250 and improving average play duration by 3.5x. Developed brand and match-day strategies for properties including Bigg Boss, IPL, and Lakme Fashion Week, managed 10+ strategic partners, and ran end-to-end influencer programs focused on short-form video a

Content Strategy Social Media Management Brand Strategy Strategic Partnerships Account Management Partner Lifecycle Management Short form Video Instagram Reels Stakeholder Management Budget Management Copywriting

Brand Associate

Infectious Advertising

Aug 2022 - Aug 2023 (1 year)

Developed brand strategies, campaign concepts, and communication frameworks for National Geographic and IDFC First Bank, including monthly retainer account work delivering 10+ campaigns annually. Managed agencies and vendors, including shoot production and budgets, and wrote campaign copy and internal communications for IDFC First Bank.

Brand Strategy Campaigns Communication Framework Account Management Shoot Production Budget Management Copywriting Internal Communications

Social Media Manager

Millennial Marketing Agency

Jun 2021 - Sep 2022 (1 year 3 months)

Owned social media strategy, content creation, and campaign execution across Instagram, Facebook, and LinkedIn for multiple consumer brand accounts. Built influencer outreach and community engagement programs, delivered a 3x engagement uplift and 1,000+ qualified leads, and produced monthly performance dashboards to optimize strategy.

Social Media Strategy Content Creation Campaign Execution Community Management Campaign Optimization Performance Dashboards Lead Generation

Marketing Intern

Hexaware Technologies

Sep 2020 - Nov 2020 (2 months)

Supported digital marketing campaigns, social media content creation, brand communications, and sales enablement. Conducted audience research and assisted with pre- and post-event campaign coordination.

Marketing Campaigns Social Media Content Creation Brand Communications Sales Enablement Audience Research Campaign Coordination