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Raghav Sharma

@raghavsharma4

Message

I build platform-first social strategies and creator ecosystems for major sports and entertainment brands.

India

Message

At Star Sports, JioStar, I lead digital content and social strategy for IPL, ICC Cricket World Cup, T20 World Cup, Premier League, Wimbledon, and Pro Kabaddi League. I also lead a team producing real-time match editorial across copy, reels, graphics, and reactive social content.

I built Asia’s largest WhatsApp Sports Channel from the ground up to more than 13 million subscribers and helped scale Star Sports from 4 million to 10 million+ Instagram followers and from 5 million to 10 million+ YouTube subscribers. I manage ₹8.5Cr in partner-distribution inventory across CTVs, OEMs, app stores, and connected devices, using performance creative and A/B testing to improve CTR, VTR, and campaign ROI.

Previously, I led influencer-driven launches for Netflix titles at Only Much Louder and created social strategies for Amazon miniTV at The Glitch, WPP. My earlier work at Genesis BCW included a Diamond SABRE Award-winning Britannia campaign.

Experience

Work history, roles, and key accomplishments

Current

Manager - Social & Digital Marketing

Current

Star Sports, JioStar

Jun 2023 - Present (3 years 2 months)

Lead digital content and social strategy across marquee tournaments including IPL, ICC Cricket World Cup, and Premier League. Built Asia's largest WhatsApp Sports Channel and scaled Star Sports' digital footprint from 4M to 10M+ on Instagram and 5M to 10M+ on YouTube.

Content Marketing Social Media Management Digital Marketing Growth Marketing A B Testing Influencer Marketing Brand Partnerships

Campaign Lead

Only Much Louder

Sep 2022 - Jun 2023 (9 months)

Designed influencer-led go-to-market strategies for global Netflix IPs, activating creators across Reels, Shorts, and Stories to drive India Top 10 rankings. Managed influencer-first campaign strategies for brands including Netflix, Swiggy, and Oppo.

Influencer Marketing Campaign Management Content Strategy Brand Partnerships Social Media Management

Influencer Marketing Manager - Account Planning & Strategy

Flux @ The Glitch, WPP

Jan 2022 - Aug 2022 (7 months)

Created social media strategy for Amazon miniTV short films and series, managing growth and content calendar. Oversaw influencer marketing and account planning for clients including Amazon miniTV, BollyCoin, and SleepyCat.

Influencer Marketing Social Media Strategy Content Planning Account Planning Digital Marketing

Senior Account Executive- Digital Studio

Genesis BCW, WPP

Apr 2019 - Apr 2021 (2 years)

Bagged the Diamond SABRE Award for 'Britannia Marie Gold My Startup: Homemakers Turn Job-Creators' campaign for Britannia. Created and managed social calendars and event-led content for clients including Britannia, 3M, Alstom, Diageo, and Jana Bank.

Social Media Management Content Creation Event Marketing Client Management Digital Marketing