Open to opportunities

Sanjana Mudaliar

@sanjanamudaliar

Message

Customer Lifecycle Manager at Laundryheap, lifting repeat rates 19% and 24% YoY through behaviour-triggered journeys.

India

Message

At Laundryheap, I own the lifecycle function for 700,000+ users across 16+ countries. I rebuilt journeys around behavioural triggers, lifting first- and second-order repeat rates 19% and 24% YoY.

I also built a responsive email newsletter template system with Liquid and dynamic content, and migrated between Customer.io and Braze in both directions with zero disruption to live campaigns. My work has contributed to subscription growth and higher email conversion and engagement.

At Digital Weighings, I owned the marketing function end to end, driving 40% revenue growth over three years. On a 2025 project for Lyzr, I built ABM and lifecycle marketing from scratch, growing the email list 1.6x in two months before handing the framework to the in-house team.

Experience

Work history, roles, and key accomplishments

Current

Customer Lifecycle Manager

Current

Laundryheap

Oct 2023 - Present (2 years 11 months)

Owned the entire lifecycle function for 700,000+ users across 16+ countries, setting strategy, building journeys, and writing code. Grew first and second-order repeat rates 19% and 24% YoY and lifted email conversion 20%.

Customer Lifecycle Management Behaviour Triggered Workflows Email Marketing Braze Customer.io HTML Liquid Webhooks APIs Deliverability IP Warming Domain Reputation Inbox Placement GA4 PostHog AI Integration

Head of Digital Marketing

Digital Weighings

Mar 2020 - Jun 2023 (3 years 3 months)

Owned the marketing function end to end, driving 40% revenue growth over three years and 20% subscription growth in six months. Improved lead-to-sale conversion 20% with nurture campaigns and CRM segmentation, cutting acquisition costs 15%.

Digital Marketing Revenue Growth Subscription Growth Lead Conversion Drip Campaigns CRM segmentation AI Powered Personalization Cold Outreach ABM sales playbooks

Marketing & Sales Specialist

TrainerGoesOnline

Feb 2022 - Aug 2022 (6 months)

Built a repeatable lead generation and sales motion for an early-stage business, owning it end to end from first touch to signed client. Achieved 50–60% call-to-pre-sales conversion rate and expanded into advisory as brand communication liaison.

Lead Generation Sales Motions Call To Pre Sales Conversion Performance Monitoring Brand Communications Outbound Messaging Consulting

Marketing Executive

Wildhat Adventures

Nov 2018 - Jun 2022 (3 years 7 months)

Owned marketing for an adventure travel operator, including paid, organic, and email through to booking. Rebuilt campaign mix around seasonal demand, growing traffic 40% and conversion 20%, and coordinated a team of five.

Marketing Paid Marketing Organic Marketing Email Marketing Seasonal Campaigns Content Partnerships Webinars Repeat Traveller Email Programme Team Coordination KPI Reviews

Marketing & Sales Associate

Apsara Innovations

Jun 2021 - Oct 2021 (4 months)

Qualified ~100+ inbound and outbound leads, running market research to sharpen targeting and prioritise pipeline. Supported prospect conversations and negotiations through to close, contributing to ~$150k over five months.

Lead Qualification Market Research Prospect Prioritisation Prospect Communication Negotiation Sales Meetings