Open to opportunities

Roshan Jha

@roshanjha

Message

I build retention, loyalty, and lifecycle growth engines that improve CLTV.

India

Message

At Chaayos, I lead customer lifecycle marketing and new-store growth for a 250+ café chain, raising M1 retention by 30%, growing the core active base by 40%, and cutting new-store ramp-up from six months to 2.5 months across 40+ cafés.

Previously, across seven years at Tata 1mg, I reduced churn by 31%, increased CLTV by 22%, and lifted dormant reactivation by 80% YoY. I build engagement-led growth through behavioural segmentation, predictive models, test-and-control measurement, and lean MarTech stacks.

Experience

Work history, roles, and key accomplishments

Current

Director, Customer Lifecycle Marketing & New Store Growth

Current

Chaayos

Jul 2025 - Present (1 year 2 months)

Leading lifecycle marketing and new-store growth for a 250+ café chain, driving highest-ever M1 retention and cutting new-store ramp-up from 6 to 2.5 months. Rebalanced demand into thirds and lifted core active base by 40%.

SQL Google Analytics Snowflake Databricks XGBoost Prophet CleverTap Blueshift Salesforce Eloqua Adobe Campaign AMP Email WhatsApp SMS Email Deliverability Engineering

Senior Marketing Manager

Tata 1mg

Dec 2018 - Jul 2025 (6 years 7 months)

Promoted from Marketing Manager to Senior Marketing Manager, leading a team of 8. Drove 22% CLTV uplift, 25% retention growth, and 31% churn reduction through predictive models and channel expansion.

SQL Google Analytics Snowflake Databricks XGBoost Prophet CleverTap Adobe Campaign AMP Email WhatsApp SMS

Digital Marketing Specialist

Gartner

Oct 2017 - Dec 2018 (1 year 2 months)

Managed B2B lead lifecycle and multi-channel outbound for enterprise audiences, achieving 20% engagement uplift through Salesforce and Eloqua programmes.

Salesforce Eloqua B2B Marketing