Open to opportunities

Sanika Dhopavkar

@sanikadhopavkar

Product & Marketing professional with 5+ years in D2C, spanning product launches, research, positioning, ecommerce & growth.

India

Message

What I'm looking for

I'm looking for Product and Growth Marketing opportunities where I can combine commercial expertise with customer insights and data-driven decision-making.

I've launched clothing, footwear, and home products at The Label Life and Sleepycat, coordinating sourcing, design, marketing, ecommerce, packaging, and marketplace readiness from development through launch.

I improve product discoverability and commercial decisions through Shopify catalogue management, SEO-focused listings, competitor analysis, customer feedback, sales data, pricing, inventory planning, and assortment analysis. I also built HomeFitJourney, a WordPress fitness website, as a hands-on SEO project covering keyword research, on-page optimisation, internal linking, technical SEO, and Google Search Console.

Experience

Work history, roles, and key accomplishments

Product Development Merchandiser

The Label Life

Apr 2023 - Oct 2025 (2 years 6 months)

Delivered end-to-end launches for clothing and footwear collections by coordinating sourcing, design, marketing, and ecommerce teams. Improved online product discoverability by managing Shopify catalogue content, SEO-focused product listings, metadata, and imagery.