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Harman Preet

@harmanpreet1

Category management professional at Pure Home + Living, driving e-commerce growth through CRO and customer journey optimization.

India

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At Pure Home + Living (DLF Brands), I led CRO and customer journey optimization initiatives to improve website conversion and user experience. I also planned SEO and paid advertising strategies, designed A/B tests, and built performance dashboards to support growth decisions.

At Jaypore (ABFRL), I increased category sales by 12% while reducing assortment spend by 30% through data-driven optimization. Across my category roles, I’ve worked on product catalogue lifecycles, seasonal assortment launches, marketplace operations, and customer-led buying decisions.

Experience

Work history, roles, and key accomplishments

Current

Growth Strategy Consultant (E-commerce)

Current

Pure Home + Living (DLF Brands)

May 2026 - Present (5 months)

Led CRO and customer journey optimization initiatives to improve website conversion and user experience. Planned and executed SEO, Meta, and Google Ads strategies, optimizing campaigns through data-driven insights.

CRO SEO Google Ads A B Testing Performance Dashboards Digital Commerce

Category Specialist

The Warehouse Group

Jun 2024 - Mar 2026 (1 year 9 months)

Owned end-to-end SKU product catalogue lifecycle across enterprise systems, enabling seamless product launches. Partnered with technology, operations and merchandising teams to improve catalogue workflows and operations efficiency.

Prism RPT MDM OCT Catalogue Management Operational Efficiency

Assistant Category Manager - Buying & Merchandising

Jaypore (ABFRL)

Nov 2022 - May 2024 (1 year 6 months)

Owned category strategy for lifestyle products using customer insights and commercial analytics. Increased category sales by 12% while reducing assortment spend by 30% through data-driven optimization.

Category Strategy Customer Insights Commercial Analytics Assortment Optimization Market Research

Buyer & Assistant Category Manager

Theater.xyz

Nov 2021 - Nov 2022 (1 year)

Led cross-functional initiatives across sourcing, operations and technology to improve marketplace performance. Analysed category KPIs and customer demand to optimise pricing and assortment strategy.

Marketplace Operations Category Performance KPIs Pricing Strategy Assortment Strategy Shopify Uniware DelightChat