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Sania Samad

@saniasamad

Revenue Operations leader at Camunda who redesigned lead-to-opportunity operations and increased speed-to-lead by 65%.

United Kingdom
Message

At Camunda, I lead a global team of seven across GTM Operations, supporting an organization of around 300. I partner with executive leadership to operationalise priorities and drive accountability against company OKRs.

I own FY26 GTM Planning execution and work with the Executive team on metrics and action plans. My work directly supported growth from around £75m to around £200m ARR.

Previously at Camunda, I owned FY25 GTM Planning, including quotas, territories, account allocation and compensation. The planning affected a 300-person GTM organization, with 60% of territories redesigned.

Before that, I redesigned Lead-to-Opportunity operations and launched ADR forecasting and performance cadences, increasing speed-to-lead by 65% and conversion by 3%. At Snyk Ltd, I led global forecasting redesign, implemented Clari and provided CEO, Board and C-suite insights.

Experience

Work history, roles, and key accomplishments

Camunda logoCA
Current

Senior Manager, Revenue Operations

Camunda

Feb 2025 - Present (1 year 9 months)

Leading a global team of 7 managing all GTM Operations including Sales, ADR, PreSales, Channel, Customer Success and Consulting, supporting an organization of ~300. Strategic and operational partner to Head of Sales and Head of CS, partnering with CEO, CFO, CPO and CIO to operationalise priorities.

CA Technologies logoCT

EMEA Sales Operations Analyst

CA Technologies

Apr 2018 - Nov 2018 (7 months)

Analyzed sales operations data for EMEA, supporting sales teams with insights and reporting.

Education

Degrees, certifications, and relevant coursework

Sania hasn't added their education

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Tech stack

Software and tools used professionally

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