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James GrayJG
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James Gray

@jamesgray2

VP / Director-level Revenue & Commercial Operations leader | RevOps, GTM Strategy, Forecasting, Deal Governance & Sales Performance | Enterprise SaaS

United Kingdom
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Global Revenue and Commercial Operations leader with 20+ years’ experience transforming GTM organisations and improving revenue performance across global enterprise and PE-backed, high-growth businesses.

Career spanning FMCG, semiconductors, technology hardware, enterprise software, SaaS and professional services, with leadership experience across Revenue Operations, Sales Operations, forecasting, GTM operating models, commercial governance, Deal Desk, Pre-Sales, Bid Management, Sales Enablement and Customer Success.

Held senior leadership roles across organisations including Cisco, McAfee, National Instruments, Hexagon, Controlant, Basis Technologies and MHR, working with CEOs, CROs, executive teams, Boards and Private Equity investors.

International leadership experience across the UK, United States, Ireland, Spain and the Netherlands, building teams and operating models that create greater predictability, commercial discipline and GTM execution.

Open to VP / Director-level permanent, interim, fractional and advisory opportunities.

Experience

Work history, roles, and key accomplishments

MH

Revenue Operations Director

MHR

Mar 2025 - Jul 2026 (1 year 4 months)

Transformed the revenue operating model for a £100m+ software business, strengthening sales stages and forecast discipline, redesigning Pre-Sales, Bid Management and Customer Success, and improving Sales Enablement, commercial analytics and governance to drive greater GTM consistency, visibility and execution.

Basis technologies logoBT

Sales Operations Director

Nov 2023 - Mar 2025 (1 year 4 months)

Strengthened revenue predictability and GTM performance for a PE-backed global enterprise SaaS
business, improving forecasting, commercial governance and sales effectiveness through stronger
Salesforce capability, sales enablement and GTM discipline.

CO

VP, Global Sales Operations

Controlant

Aug 2022 - Nov 2023 (1 year 3 months)

Built the global Sales Operations function for a high-growth, PE-backed SaaS business, introducing
greater forecasting discipline, commercial governance and performance visibility across North America,
EMEA and APAC.

Hexagon AB logoHA

VP, Global Sales Operations

Oct 2020 - Sep 2022 (1 year 11 months)

Drove global Sales Operations transformation across a complex international software business,
strengthening sales planning, forecasting and performance management while improving commercial
governance, executive visibility and operating discipline across the global sales organisation.

National Instruments logoNI

Sales Planning & Perfromance

National Instruments

Nov 2017 - Oct 2020 (2 years 11 months)

Led the transformation of global sales operations for a $1bn, 7,500 employee technology business,
reshaping sales planning and performance management while delivering revenue forecasts consistently
within 2% and providing Board-level commercial reporting and insight.

Intel (McAfee) logoIM

Director, EMEA Deal Desk

Mar 2012 - Oct 2017 (5 years 7 months)

Led EMEA Deal Desk and commercial operations, transforming deal governance to reduce approval cycle
times, strengthen margin discipline and improve win rates across a complex enterprise sales organisation.
within 2% and providing Board-level commercial reporting and insight.

CS

Senior Manager, WW Sales Ops

Cisco Systems

Oct 2008 - Oct 2012 (4 years)

Improved sales execution and operational performance across Cisco’s global enterprise sales
organisation, strengthening planning, performance visibility and sales productivity through greater process
discipline and data-driven decision-making.

Education

Degrees, certifications, and relevant coursework

University of Southampton logoUS

University of Southampton

Master of Science

Completed a Master of Science degree at the University of Southampton.

University of Leicester logoUL

University of Leicester

Bachelor of Science

Tech stack

Software and tools used professionally

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