Open to opportunities

Sandra Parado

@sandraparado

Message

Experienced marketer and coach with a focus on leadership development.

Guatemala

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my marketing and coaching expertise to drive organizational growth and foster leadership development.

I am a dedicated professional with extensive experience in marketing and coaching across various sectors, including international banking and corporate social responsibility. My journey has been shaped by my commitment to fostering leadership and developing high-performance teams. I have successfully managed marketing strategies for renowned organizations, demonstrating my ability to drive results and create impactful brand experiences.

As the owner of Geminis 10 Psychology Clinic, I specialize in executive coaching, utilizing over 50 coaching tools to support individuals and businesses in achieving their goals. My role as Executive Director at Northern International University allowed me to bridge connections between local and international entities, enhancing educational experiences through strategic planning and effective communication.

Throughout my career, I have consistently focused on innovation and growth, launching new products and managing marketing budgets effectively. My expertise in negotiation and relationship management has enabled me to build strong alliances and drive success in competitive markets. I am passionate about empowering others and am committed to making a positive impact in every role I undertake.

Experience

Work history, roles, and key accomplishments

Current

Owner & Leadership Coach

Current

Geminis 10 Psychology Clinic

Jun 2014 - Present (10 years 11 months)

As the owner and intuitive leadership coach, I support individuals and businesses using various coaching methodologies. I manage over 50 coaching tools and utilize the Socratic method to enhance efficiency in achieving results.

Coaching Leadership Development Strategic Planning Communication Socratic Method Client Management Personal Development Team Management Problem Solving

Executive Director

Northern International University

Jan 2019 - Jan 2024 (5 years)

Managed admissions interviews and served as a liaison between international and local branches. Oversaw graduation organization and budget management while coordinating marketing efforts with an advertising agency.

Office Management Budget Management Communication Team Leadership Event Planning Strategic Planning Stakeholder Engagement Negotiation

Marketing Manager

Cooperativa de Leche Dos Pinos

Dec 2012 - May 2014 (1 year 5 months)

Led marketing efforts across six dairy categories, developing strategic plans and analyzing growth opportunities. Managed the marketing budget and pricing strategies while overseeing a team of 87 for promotions.

Marketing Strategy Budget Management Team Leadership Market Analysis Product Development Pricing Strategy Data Analysis Brand Management Communication

Marketing Manager & Administration

Fondo Unido de Guatemala

Jan 2008 - Dec 2010 (2 years 11 months)

Implemented strategic marketing initiatives and participated in board meetings to present planning and results. Restructured communication tools for a large network of associates and companies.

Strategic Marketing Communication Project Management Stakeholder Engagement Team Coordination Data Presentation Marketing Analysis Relationship Management Budget Management Leadership

Director of Foreign Relations

Federación Nacional de Fútbol de Guatemala

Jan 2007 - Aug 2007 (7 months)

Developed the Foreign Affairs Department and managed relationships with FIFA and other federations, ensuring compliance with protocol and effective communication.

Relationship Management Compliance Communication Strategic Planning Negotiation Stakeholder Engagement Project Management Team Coordination Leadership

Marketing Director

Molinos Modernos (CMI) Unidad Galletas

Mar 2006 - Dec 2006 (9 months)

Structured the marketing department across five Central American countries, launching new products and developing market strategies. Managed advertising agencies and created a research department.

Marketing Strategy Product Launch Team Management Market Research Brand Development Strategic Planning Communication Budget Management Leadership

Marketing Manager

Pepsico International

Oct 1999 - Nov 2002 (3 years 1 month)

Created and executed marketing strategies for new product launches, participating in annual strategic planning and negotiations with regional managers.

Product Development Marketing Strategy Negotiation Brand Management Strategic Planning Team Leadership Market Analysis Communication Budget Management Project Management

National Manager for Special Markets

Central America Bottling Corporation

Oct 1995 - Oct 1999 (4 years)

Oversaw 14 market segments with a large team, establishing strategies tailored to each segment and client.

Market Segmentation Team Management Strategy Development Leadership Communication Budget Management Project Management Negotiation Data Analysis

USD International Exchange Researcher

Bank of America

Apr 1983 - Dec 1992 (9 years 8 months)

Supported international stockbrokers in identifying errors in currency exchanges, managing significant daily transactions and interactions with various banks.