
Sandra Lovi
@sandralovi
I lead multilingual social media campaigns and integrated advertising for automotive brands across regional markets.
What I'm looking for
At Agency 720, I lead social media planning and execution for Chevrolet West Region, managing more than 110 campaigns across 38 markets.
I develop strategic recommendations, explore emerging platforms, and strengthen brand presence across Facebook, Instagram, Pinterest, TikTok, and other channels. I also ensure English and Spanish ad creative meets rigorous quality standards.
Previously, I managed retail advertising for eight Chevrolet Local Marketing Associations across Southern California, overseeing budgets, media investment recommendations, creative production, trafficking, and client presentations.
My public relations background includes managing accounts for the Los Angeles Auto Show and other automotive clients, securing coverage in Reuters, Bloomberg, Forbes, The Wall Street Journal, and The New York Times. I bring native Spanish fluency and experience across social media, media relations, and integrated campaign execution.
Experience
Work history, roles, and key accomplishments
Social Media Account Director
Agency 720
Jun 2021 - Present (5 years 3 months)
Directed social media planning and execution for Chevrolet West Region, managing over 110 campaigns across 38 markets. Provided strategic recommendations and explored new platforms, enhancing brand presence on Facebook, Instagram, Pinterest, TikTok, and more.
Senior Account Manager
Agency 720
Apr 2017 - Jun 2021 (4 years 2 months)
Managed retail advertising campaigns in English and Spanish for eight Local Marketing Associations of Chevrolet Dealerships in Southern California markets. Handled all aspects of accounts including managing budgets and advising clients on strategic media investment opportunities.
Account Manager
Agency 720
Jun 2015 - Apr 2017 (1 year 10 months)
Managed retail advertising campaigns in English and Spanish for eight Local Marketing Associations of Chevrolet Dealerships in Southern California markets. Oversaw creative production and trafficking for television, digital, and radio assets, and prepared monthly presentations.
Assistant Account Executive
JMPR Public Relations, Inc.
Jun 2014 - Jun 2015 (1 year)
Managed six accounts including the Los Angeles Auto Show, Strider Bikes, and Amelia Island Concours d'Elegance. Handled media relations, drafting press materials and pitching to top-tier national and international outlets, securing coverage in Reuters, Bloomberg, Forbes, Wall Street Journal, and New York Times.
Associate Account Executive
Zimmerman/Edelson, Inc.
Mar 2014 - Jun 2014 (3 months)
Implemented public relations and communications efforts as a main contact for nine clients in corporate, municipal, education, and non-profit fields throughout Long Island and New York City. Regularly secured media placements in national and regional outlets.
Assistant Account Executive
Zimmerman/Edelson, Inc.
Jan 2013 - Mar 2014 (1 year 2 months)
Implemented public relations and communications efforts as a main contact for nine clients in corporate, municipal, education, and non-profit fields throughout Long Island and New York City. Subcontracted with the Port Authority of New York and New Jersey, drafting and editing media kits using Adobe InDesign, media monitoring, and social media content creation.
Education
Degrees, certifications, and relevant coursework
Hofstra University
Bachelor of Arts, Public Relations
Grade: Cum Laude, GPA 3.7/4.0
Activities and societies: Honors College
Bachelor of Arts in Public Relations with a minor in Sociology, graduated Cum Laude with a GPA of 3.7/4.0.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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