Open to opportunities

Samuel Morrison

@samuelmorrison

Seasoned product designer and former CPO helping startups, scale-ups, and enterprise businesses launch user-loved digital products… fast.

Portugal

Message

What I'm looking for

I'm seeking senior product leadership roles where I can lead digital transformation, scale distributed product teams, and deliver UX-driven, commercially successful digital products.

I'm Sam, a digital product designer and former Chief Product Officer with nearly two decades helping startups and teams turn ambitious ideas into beautifully executed, high-impact digital products. I’ve built from scratch, scaled with investment, and worked closely with founders, boards and product teams to deliver strategy and vision through to product development.

I’ve led multi-million pound digital transformations and distributed teams across the UK, Brazil, USA, India and Australia, delivering outcomes such as a digital property start-up valued at £15m+ within three years, world-first pilots with Foxtons PLC and Coadjute that halved property transaction times, and a gaming portal that attracted millions of users in beta. I focus on product strategy, design systems, and pragmatic execution to drive commercial and user impact.

Experience

Work history, roles, and key accomplishments

Current

Chief Digital and Experience Officer

Current

Home

Aug 2020 - Present (5 years 1 month)

Lead product, design and development of a PropTech start-up from conception to scale, raising £7M+ and launching world-first pilots with UK partners. Manage distributed product and design teams, vendor procurement, roadmap delivery and investor/stakeholder relations toward a rollout to 4 million renters.

Product Strategy Product Roadmap Figma Jira Stakeholder Management Fundraising Distributed Teams PropTech

Chief Product Officer

Cumbria Technologies

Jan 2019 - Aug 2020 (1 year 7 months)

Delivered brand, product and digital design across sectors, generating product strategies used to raise capital and delivering projects for start-ups and public companies. Managed key client relationships and ensured on-time delivery of strategic digital initiatives.

Product Strategy Brand Design Digital Design Fundraising Client Management Stakeholder Management UX Design

Head of Digital

Eclectic

Oct 2015 - Jan 2019 (3 years 3 months)

Led the agency's move into digital services, growing online revenues through new client acquisition and delivering digital projects to increase agency income. Managed remote studio operations and delivery teams to maintain project velocity.

Digital Strategy Revenue Team Leadership Remote Team Management Project Management Vendor Management

UX and Design Manager

Bupa

Jul 2010 - Oct 2015 (5 years 3 months)

Managed UX and design across three locations, leading Bupa's multi-million pound digital transformation and delivering a global rebrand and living design system to improve consistency and scalability. Championed design advocacy and grew the UX capability across the organisation.

Design Systems Stakeholder Management Component Libraries Agile Design Advocacy Cross Functional Collaboration

UX/UI Creative

Massively Multimedia

Jan 2009 - Jan 2010 (1 year)

Conceptualised and designed high-traffic gaming portals, leading MMOLife and GamesChart UX and achieving two million users within three months of beta launch. Drove product UX and UI to support rapid user growth and engagement.

UX Design UI Design Games UX Prototyping User Research Product Design Interaction Design

Web Designer/Developer

JWT Cheetham Bell (WPP)

Jan 2008 - Jan 2009 (1 year)

Designed, implemented and tested digital projects for major brands using HTML, CSS, PHP and WordPress/WooCommerce while coordinating cross-department delivery within an award-winning advertising agency. Maintained client and interdepartmental communications to meet tight deadlines.

HTML CSS PHP WordPress WooCommerce QA Client Communication

Education

Degrees, certifications, and relevant coursework

Manchester Metropolitan University

Bachelor of Science (Honours), Multimedia Computing

2004 - 2007

Grade: First Class honours

Activities and societies: Final-year specialisms: Human-Computer Interaction; Advanced Multimedia Design; Advanced Multimedia Technology; Information Systems Management.

Completed BSc (Honours) in Multimedia Computing with First Class honours; final-year specialisms included Human-Computer Interaction, Advanced Multimedia Design, Advanced Multimedia Technology, and Information Systems Management.