Boyd Russell
@boydrussell1
Senior SaaS product designer who drives AI adoption, scalable UX, and product-led business growth.
What I'm looking for
I am a Senior Product Designer with 20+ years in digital and over a decade designing SaaS products, specialising in translating AI/ML into intuitive, scalable customer experiences that drive adoption, revenue, and acquisitions. I lead strategic design, coach Product Owners, run discovery workshops, and deliver executive reports that shape product roadmaps and AI adoption.
My work has modernised customer systems, established scalable design token libraries with engineering, and reduced costs while accelerating delivery—contributing to market expansion, acquisition activity, and measurable improvements in adoption and engagement across international teams.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
LPS / Payback / Amex
Apr 2025 - Present (6 months)
Led design strategy for a travel loyalty programme, modernising customer management systems and contributing to a surge in adoption across regional markets.
Lead Product Designer
Origami Energy
Jan 2022 - Apr 2025 (3 years 3 months)
Directed design for a machine learning platform that delivered predictive energy services, established design tokens to reduce component costs and accelerated cross-squad delivery.
Senior Product Designer
Trace / Bitrise
Nov 2020 - Dec 2021 (1 year 1 month)
Spearheaded data-driven design improvements that reduced developer onboarding time by 2–6 hours and increased re-engagement by ~40%, prioritising ML-powered monitoring features.
Lead Product Designer
Emnos
Feb 2017 - Jun 2019 (2 years 4 months)
Led design and delivery of four SaaS products leveraging big data and ML, simplifying analytics into business-ready insights and contributing to a company acquisition.
Senior UX Designer
Money Advice Service
Feb 2016 - Nov 2016 (9 months)
Partnered with leadership on roadmap definition and sprint planning, simplifying a key financial tool to increase adoption by 17% and informing executive strategy.
UX Designer
AllSaints
Feb 2015 - Aug 2015 (6 months)
Directed UX strategy for e-commerce growth, introducing a scalable pattern library and improving checkout conversion through analytics-led recommendations.
Education
Degrees, certifications, and relevant coursework
Boyd hasn't added their education
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