Open to opportunities

Boyd Russell

@boydrussell1

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Senior SaaS product designer who drives AI adoption, scalable UX, and product-led business growth.

United Kingdom

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What I'm looking for

I seek a senior design role where I can lead AI/ML-driven product strategy, scale design systems, mentor teams, and drive measurable adoption and business growth.

I am a Senior Product Designer with 20+ years in digital and over a decade designing SaaS products, specialising in translating AI/ML into intuitive, scalable customer experiences that drive adoption, revenue, and acquisitions. I lead strategic design, coach Product Owners, run discovery workshops, and deliver executive reports that shape product roadmaps and AI adoption.

My work has modernised customer systems, established scalable design token libraries with engineering, and reduced costs while accelerating delivery—contributing to market expansion, acquisition activity, and measurable improvements in adoption and engagement across international teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

LPS / Payback / Amex

Apr 2025 - Present (6 months)

Led design strategy for a travel loyalty programme, modernising customer management systems and contributing to a surge in adoption across regional markets.

Product Strategy SaaS Design Design Systems Figma UX Research Collaboration Leadership

Lead Product Designer

Origami Energy

Jan 2022 - Apr 2025 (3 years 3 months)

Directed design for a machine learning platform that delivered predictive energy services, established design tokens to reduce component costs and accelerated cross-squad delivery.

Design Systems Figma Design Tokens Prototyping Cross Functional Collaboration

Senior Product Designer

Trace / Bitrise

Nov 2020 - Dec 2021 (1 year 1 month)

Spearheaded data-driven design improvements that reduced developer onboarding time by 2–6 hours and increased re-engagement by ~40%, prioritising ML-powered monitoring features.

User Validation Remote Collaboration Figma

Lead Product Designer

Emnos

Feb 2017 - Jun 2019 (2 years 4 months)

Led design and delivery of four SaaS products leveraging big data and ML, simplifying analytics into business-ready insights and contributing to a company acquisition.

SaaS Design Big Data Machine Learning Design Systems Roadmapping Figma

Senior UX Designer

Money Advice Service

Feb 2016 - Nov 2016 (9 months)

Partnered with leadership on roadmap definition and sprint planning, simplifying a key financial tool to increase adoption by 17% and informing executive strategy.

UX Strategy User Research Roadmapping Stakeholder Management Usability Testing Prototyping Figma

UX Designer

AllSaints

Feb 2015 - Aug 2015 (6 months)

Directed UX strategy for e-commerce growth, introducing a scalable pattern library and improving checkout conversion through analytics-led recommendations.

Analytics Prototyping