Boyd Russell

Delivered service design for a travel agents' loyalty program, produced high-fidelity components and improved IA to modernize customer management systems, contributing to increased regional adoption.

Designed user flows and front-end solutions for an ML engine, created dark/light Figma prototypes and a design token system that reduced component update time and cost, and improved user feedback quality by 50–60%.

Optimized SDK registration reducing onboarding time by 2–6 hours and redesigned crash event logs to increase re-engagement ~40%, running discovery workshops and producing high-fidelity prototypes for testing and handover.

Partnered with product owners and ML specialists to redesign user flows and deliver four end-to-end SaaS products, contributing to the company's acquisition through product overhauls.

Supported lead UX on roadmap and sprint planning, simplified a budgeting calculator increasing adoption by 17%, and produced Axure prototypes for remote and lab testing to validate hypotheses.

Led UX sketchboarding and client workshops for a challenger bank app, created Axure prototypes and presented research-backed design recommendations to stakeholders in New York and the UK.

Conducted checkout friction analysis and guerrilla user testing, introduced a pattern library and tracked Google Analytics events to enable data-driven UX improvements across the e-commerce platform.

Supported the launch of an e-commerce site achieving £800k in pre-sales, ran discovery sessions and introduced a pattern library to align product and content strategy.

Worked across multiple agencies delivering digital design for clients including Burberry and Marks & Spencer, distilling complex data into clear, user-centered interfaces and prototypes.