Open to opportunities

Samra Aghayeva

@samraaghayeva

Message

I’m a Revenue Operations & marketing analytics specialist turning HubSpot data into revenue decisions.

United States

Message

What I'm looking for

I’m looking for a role where I can own revenue and marketing analytics end-to-end—turning CRM data into automated, reliable reporting that supports pipeline growth and executive decisions through cross-functional collaboration.

I’m a Revenue Operations & Marketing Analytics Specialist with 3+ years of experience supporting B2B and B2C growth in high-velocity SaaS environments. I optimize CRM-driven revenue systems—building funnel analytics and attribution modeling—and translate complex HubSpot data into actionable insights for marketing and sales leadership, including direct support for CMO-level decision-making.

I’m known for improving data reliability through lifecycle workflow optimization, automation, and cross-functional collaboration. In my current role, I manage HubSpot campaigns, dashboards, audience segmentation, and tracking consistency, while leading CRM data cleaning and deduplication with Python and Excel; I also design A/B tests to measure impact on funnel performance.

Experience

Work history, roles, and key accomplishments

Current

RevOps & Marketing Analyst

Current

Smarter Contact

Mar 2023 - Present (3 years 2 months)

Optimized multi-channel HubSpot marketing and lifecycle automation to support B2B and B2C pipeline growth, building dashboards and funnel reporting for CMO-level decision-making. Led CRM data cleaning, validation, and deduplication using Python and Excel to improve data quality and attribution reliability.

HubSpot Revenue Operations Marketing Analytics Python SQL Funnel Analytics A B Testing

Education

Degrees, certifications, and relevant coursework

University of Wisconsin–Madison

Master of Science, Systems Engineering & Analytics

2024 -

Activities and societies: 100% scholarship recipient. Graduate Certificate: AI for Engineering Data Analytics. Teaching support assisting Prof. Sinan Tas with grading and evaluation for a graduate-level Decision Analysis course.

M.Sc. program in Systems Engineering & Analytics with a 100% scholarship. Focuses on advanced analytics, optimization, machine learning, and decision-making models, with a graduate certificate in AI for Engineering Data Analytics.