Open to opportunities

Sam D

@samd

Message

I build global paid acquisition systems that increase qualified pipeline and reduce CAC.

India

Message

What I'm looking for

I'm looking to lead global performance marketing and digital acquisition, building scalable full-funnel growth systems, improving CAC and ROAS, and developing high-performing teams across eCommerce, B2B SaaS, D2C, and lead generation.

I've led performance marketing across Crescent Group, FoxyMoron, MangoData, Yahoo! India, and independent consulting engagements, building acquisition strategies across Google Ads, Meta, DV360, and programmatic media. My recent campaigns increased qualified pipeline by 42% while reducing CAC by 28%.

I manage paid media budgets from $10K to $100K+ per month, improve ROAS, CPA, CAC, and LTV through full-funnel optimisation, and build teams of up to 35 people. I've supported eCommerce, B2B SaaS, D2C, and lead-generation clients across North America, Europe, APAC, UAE, and ANZ.

Experience

Work history, roles, and key accomplishments

Current

Head of Performance Marketing

Current

Independent Consultant

Feb 2024 - Present (2 years 6 months)

Built scalable acquisition systems across Google Ads, Meta and Programmatic supporting international revenue growth. Led and mentored cross-functional teams of up to 35 members and managed monthly paid media budgets ranging from $10K–$100K+.

Google Ads Meta Ads DV360 Programmatic Paid Search Paid Social Performance Marketing Team Leadership Budget Management Remote Team Management

Digital Media Head

Crescent Group

Aug 2022 - Feb 2024 (1 year 6 months)

Led enterprise performance marketing strategy across Google Ads, Meta, Programmatic and Analytics for large-scale brands. Managed cross-functional teams, media investments and client relationships while driving ROAS, revenue growth and operational excellence.

Google Ads Meta Ads Programmatic Analytics Performance Marketing Team Leadership Media Investment ROAS Revenue Growth Operational Excellence Customer Relationship Management

Head of Digital Media

FoxyMoron

Sep 2020 - Jul 2021 (10 months)

Led the agency's paid media practice across Search, Social, Programmatic and Analytics for enterprise clients. Built high-performing teams, optimized large-scale performance campaigns and delivered measurable business growth.

Paid Media Search Social Programmatic Analytics Team Leadership Campaign Optimization Performance Marketing Business Growth

Digital Media Head

MangoData

Feb 2020 - Sep 2020 (7 months)

Led integrated media planning, buying and performance strategy across Google Ads, Meta, Programmatic and Analytics for national and international brands. Managed large media budgets, mentored multidisciplinary teams and partnered with CXOs to drive scalable business growth.

Media Planning Media Buying Performance Marketing Google Ads Meta Ads Programmatic Analytics Team Leadership Budget Management Business Growth

Media Director

MangoData

Jun 2019 - Feb 2020 (8 months)

Media Planning Media Buying Performance Marketing Google Ads Meta Ads Programmatic Analytics Team Leadership Budget Management Business Growth

Group Head

MangoData

Jul 2018 - May 2019 (10 months)

Media Planning Media Buying Performance Marketing Google Ads Meta Ads Programmatic Analytics Team Leadership Budget Management Business Growth

Senior Manager

MangoData

May 2017 - Jun 2018 (1 year 1 month)

Media Planning Media Buying Performance Marketing Google Ads Meta Ads Programmatic Analytics Team Leadership Budget Management Business Growth

Key Account Manager & Lead

Yahoo! India

May 2015 - May 2016 (1 year)

Managed enterprise advertisers across Native & Display platforms, driving revenue growth and strengthening agency partnerships. Progressed into a regional leadership role managing strategic accounts across North India.

Native Advertising Display Advertising Account Management Revenue Growth Agency Partnerships Strategic Accounts

Senior Account Manager

AdGlobal360

Aug 2013 - May 2015 (1 year 9 months)

Managed Google SMB & MSB accounts with a focus on paid search, campaign optimization and account growth. Built strong expertise in Google Ads, performance optimization, reporting and client success.

Google Ads Paid Search Campaign Optimization Account Growth Performance Optimization Reporting Client Success