Ammarah Ahmed

Lead regional operations for Account Management across 8 MENA markets, launched talabat's first AI AM bot across four markets and improved long-tail vendor retention by 10% while optimizing SG&A workforce efficiency by 5%.

Managed P&L and operations for 22+ dark stores and a 200+ person team, improving unit economics by 35% and reducing churn by 20% through segmentation-based CRM and CX reengineering.

Owned dark store P&L and led national expansion, launching 10+ locations and improving unit economics by 30% via pricing experiments, A/B testing, and budgeting controls.

Founding member who led GTM and built the CX function, achieving >80% monthly retention and helping secure $6.5M seed funding while launching a field sales app to improve order accuracy.

Owned DarazMall P&L and strategy, growing business share by 40% and reducing lead time by 50% through operational improvements and cross-functional partnerships.

Led Guided Shopping across 5 countries, tripling app time spent and increasing homepage conversion by 10% through customer journey optimization and search improvements.

Managed campaigns and launches for key categories, improving category revenue share by 20% and built SQL-based dashboards for real-time category and sales insights.

Developed category strategy, onboarding 65+ brands to improve assortment and led a UX transformation campaign that produced a 10x increase in orders for a special promotion.

Led graduate trainee recruitment and digitized testing and selection processes, reducing hiring time by 52% during the 2016 recruitment drive.

Completed a Bachelor of Business Administration with concentrations in Finance and Business Management from September 2011 to June 2015.