Stas Leontyev
@stasleontyev
Senior product designer specializing in fintech, SaaS, AI and Web3 with leadership experience.
What I'm looking for
I am a senior product designer and founder with 15+ years delivering human-centered, data-driven design across fintech, SaaS, AI and Web3. I lead product vision, build design ecosystems and ship UX that scales for enterprises, startups and agencies.
As Co-Founder at Workspace I shaped the HR-AI product strategy and UX foundation for a B2B/B2C marketplace, driving investor pitch and early adoption with a projected $15M ARR opportunity. I have led design teams, co-led large cross-functional tribes, and delivered measurable improvements in retention, acquisition and client satisfaction.
My approach blends product management, AIUX and service design with a strong emphasis on prototyping, user research and data-informed decisions. I mentor teams, build processes and create design systems to accelerate 0-to-1 development and improve go-to-market speed.
Experience
Work history, roles, and key accomplishments
Co-Founder, Product & Design
Workspace
Jan 2025 - Present (9 months)
Leading product vision and design for an HR-AI hiring platform; built early HR+AI product strategy and UX foundation and drove investor positioning for a projected $15M ARR opportunity.
Built a UX framework that increased stakeholder interaction by up to 20% and redesigned workflows to improve client satisfaction by up to 30%; led a team of 3 designers and co-led a 70-person tribe.
Lead Product Designer
Enter
Feb 2023 - May 2024 (1 year 3 months)
Designed a sustainable product ecosystem that boosted retention by 18% and streamlined SaaS CX to increase acquisition by up to 30%; established a user-centric, data-driven design approach.
Senior UX Designer
Ming Labs
Apr 2021 - Jan 2023 (1 year 9 months)
Led 0-to-1 validated product development for agency clients, accelerating go-to-market speed up to 30% and increasing user satisfaction by up to 50% while managing teams of 2–6 creatives.
Design Consultant / Founding Designer
Self-employed
Sep 2018 - May 2021 (2 years 8 months)
Designed 0-to-1 Web3 and big data products for global startups, embedding from concept to delivery and developing remote-first work pipelines to drive usability and clarity.
Lead Product Designer
Exness
Jan 2017 - Dec 2018 (1 year 11 months)
Led cross-platform B2C and B2B product design for a fintech trading company, driving cohesive user experiences across platforms.
Design Director
BBDO
Jan 2016 - Dec 2017 (1 year 11 months)
Directed creative and advertising design for clients including BMW, Mini, and Ozon, leading teams to deliver integrated campaigns and brand work.
Art Director / Partnership Director
YotaPhone
Jan 2014 - Dec 2015 (1 year 11 months)
Led art direction and partnership initiatives for hardware product marketing and creative collaborations during product launches.
Education
Degrees, certifications, and relevant coursework
GeekBrains
Master of Arts, Product Management
2020 - 2023
Grade: Honors
Completed an online MA program in Product Management with honors focused on product strategy and management practices.
University of Hertfordshire
Bachelor of Arts, Graphic Design
2009 - 2012
Grade: Honors
Completed a BA in Graphic Design with honors, emphasizing visual communication and design practice.
Saint Petersburg State University of Engineering and Economics
Master of Arts, Economics & Management
2000 - 2006
Grade: Honors
Completed an MA in Economics & Management with honors covering management theory and economic principles.
Availability
Location
Authorized to work in
Website
stas.designPortfolio
stas.designJob categories
Skills
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