At Flipkart, I developed a barter-based creator collaboration model that brought 20x higher traffic in 28 targeted Tier 2/3 cities with zero budget. I also built LEGO’s audience segmentation framework and validated it through A/B testing, lifting CTR by 80% and GMV by 50%.
At Amazon, I grew Amazon Family India’s Instagram followers by 140% and reach by 12x through creator partnerships, culturally relevant content, and paid amplification. I’ve also planned category campaigns, improved organic traffic through SEO, and used campaign analytics to shape marketing strategy.
