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Zain Uddin Siddiqi

@zainuddinsiddiqi

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Marketing professional with expertise in data-driven strategy and digital advertising.

India

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What I'm looking for

Marketing professional with over 5 years of experience in data-driven strategy, digital advertising, and conversion optimization. Expertise in managing end-to-end campaigns across paid media, SEO, and CRO, achieving 738% YOY revenue growth and 3.5X ROAS. Skilled in scaling digital revenue, optimizing ad spend, and collaborating cross-functionally for long-term growth

I am a marketing professional with over 5 years of experience specializing in data-driven strategies, digital advertising, and conversion optimization. My career has been marked by significant achievements, including scaling digital revenue by 738% YOY to over ₹28M, while maintaining a 3.5X return on ad spend (ROAS). I excel in managing end-to-end campaigns across paid media, SEO, and conversion rate optimization (CRO), and I am passionate about leveraging data to drive business growth.

Throughout my career, I have successfully led marketing initiatives that have resulted in substantial revenue increases and improved efficiency. At Kicky & Perky, I spearheaded D2C marketing efforts that drove remarkable revenue growth through performance marketing and strategic campaign management. My ability to collaborate cross-functionally has been key in aligning digital strategies with broader business goals, ensuring long-term success.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Kicky & Perky

Feb 2024 - Present (2 years 4 months)

Led D2C marketing and website channels, driving 738% YOY revenue growth through performance marketing, SEO, and on-site enhancements. Increased transactions and AOV by 40% via product positioning, CRO, and remarketing.

Performance Marketing SEO CRO D2C Shopify Google Analytics Meta Ads

PPC Manager

Incrementors Websolutions

Sep 2023 - Present (2 years 9 months)

Managed paid campaigns for North American clients, maintaining 3.1X ROAS and 60% client retention. Achieved 235% account growth by optimizing targeting, ad copy, and bidding strategies.

Paid Media Google Ads Meta Ads Campaign Management Data Studio

Marketing Associate

Esytes Advertising

Jun 2020 - Present (6 years)

Managed B2B and B2C client campaigns, achieving over 95% business growth per client and 65% retention. Drove 70% revenue increase through multi-channel campaigns including SEO, PPC, email, and social media.

SEO PPC Email Marketing Social Media Marketing A B Testing KPI Tracking Google Analytics

Education

Degrees, certifications, and relevant coursework

Jamia Millia Islamia

MBA, International Business

Completed a Master of Business Administration with a specialization in International Business. Gained expertise in global market strategies, cross-cultural management, and international trade policies.