Marketing professional with over 5 years of experience in data-driven strategy, digital advertising, and conversion optimization. Expertise in managing end-to-end campaigns across paid media, SEO, and CRO, achieving 738% YOY revenue growth and 3.5X ROAS. Skilled in scaling digital revenue, optimizing ad spend, and collaborating cross-functionally for long-term growth
Zain Uddin Siddiqi
@zainuddinsiddiqi
Marketing professional with expertise in data-driven strategy and digital advertising.
What I'm looking for
I am a marketing professional with over 5 years of experience specializing in data-driven strategies, digital advertising, and conversion optimization. My career has been marked by significant achievements, including scaling digital revenue by 738% YOY to over ₹28M, while maintaining a 3.5X return on ad spend (ROAS). I excel in managing end-to-end campaigns across paid media, SEO, and conversion rate optimization (CRO), and I am passionate about leveraging data to drive business growth.
Throughout my career, I have successfully led marketing initiatives that have resulted in substantial revenue increases and improved efficiency. At Kicky & Perky, I spearheaded D2C marketing efforts that drove remarkable revenue growth through performance marketing and strategic campaign management. My ability to collaborate cross-functionally has been key in aligning digital strategies with broader business goals, ensuring long-term success.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Kicky & Perky
Feb 2024 - Present (1 year 5 months)
Led D2C marketing and website channels, driving 738% YOY revenue growth through performance marketing, SEO, and on-site enhancements. Increased transactions and AOV by 40% via product positioning, CRO, and remarketing.
PPC Manager
Incrementors Websolutions
Sep 2023 - Present (1 year 10 months)
Managed paid campaigns for North American clients, maintaining 3.1X ROAS and 60% client retention. Achieved 235% account growth by optimizing targeting, ad copy, and bidding strategies.
Marketing Associate
Esytes Advertising
Jun 2020 - Present (5 years 1 month)
Managed B2B and B2C client campaigns, achieving over 95% business growth per client and 65% retention. Drove 70% revenue increase through multi-channel campaigns including SEO, PPC, email, and social media.
Education
Degrees, certifications, and relevant coursework
Jamia Millia Islamia
MBA, International Business
Completed a Master of Business Administration with a specialization in International Business. Gained expertise in global market strategies, cross-cultural management, and international trade policies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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