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Anushka Khemka

@anushkakhemka

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Results-driven marketing leader with expertise in performance marketing.

India

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What I'm looking for

I am seeking a dynamic role in performance marketing where I can leverage my skills to drive impactful campaigns and contribute to business growth.

I am a performance marketing and strategy professional with over 4 years of experience in driving customer acquisition and optimizing return on ad spend (ROAS) across global markets. My journey has been marked by a proven ability to lead full-funnel campaigns, leveraging data-informed strategies to achieve remarkable results. I thrive in dynamic environments where I can apply my skills in A/B testing, content collaboration, and influencer-led marketing.

In my recent role as Marketing Manager at Inxamous Apparels, I successfully launched Instagram ad campaigns that resulted in a 30% increase in pre-orders for our debut collection. My analytical approach allowed me to shape our paid media strategies, contributing to a significant lift in brand awareness. I have also honed my skills in campaign reporting and data visualization, ensuring that my teams are equipped with insights that drive performance improvements.

Throughout my career, I have collaborated with diverse teams and clients, including renowned brands across various industries. My experience as a co-founder of a real estate startup has further enriched my understanding of digital marketing, enabling me to create impactful campaigns that resonate with target audiences. I am passionate about continuous learning and am currently pursuing my MBA at INSEAD, where I am expanding my knowledge in brand strategy and analytics.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Inxamous Apparels

Mar 2023 - Jul 2024 (1 year 4 months)

Launched and managed Instagram ad campaigns, leading to a 30% increase in pre-orders and generating AU$3K in initial revenue. Analyzed key APAC competitors to shape paid media and pricing strategy, contributing to a 25% lift in brand awareness.

Instagram Ads Affiliate Marketing Influencer Marketing Google Analytics Paid Media A B Testing Digital Strategy

Senior Media Executive

Edge Agency

Sep 2021 - Feb 2023 (1 year 5 months)

Owned paid acquisition strategies across multiple media platforms, managing monthly budgets exceeding AU$500K. Improved Facebook ROAS by 16.67x for a hospitality brand through granular audience segmentation and ad creative testing.

Paid Acquisition Facebook Ads Google Ads LinkedIn Ads Google Data Studio Excel A B Testing SEO Media Buying

Co-Founder

Homease Pty Ltd.

Aug 2019 - Feb 2023 (3 years 6 months)

Served over 120 international student clients, achieving an 80% conversion rate through targeted outreach. Launched a co-living space initiative, driving a 30% increase in annual revenue within the first year.

Digital Marketing SEO Email Campaigns Referral Programs WordPress Customer Feedback Analysis Business Operations Vendor Management

Digital Media Executive

Compare Club

Aug 2020 - Sep 2021 (1 year 1 month)

Spearheaded the execution of 40+ paid campaigns on diverse platforms, generating AU$150K in revenue and over 2 million impressions. Lowered Facebook CPA from AU$350 to AU$100 for life insurance through tighter audience targeting and funnel improvements.

Facebook Ads Verizon Ads Taboola Unbounce Tableau Excel Google Tag Manager SEO Creative Testing

Education

Degrees, certifications, and relevant coursework

INSEAD

Master of Business Administration, General Management

Activities and societies: Consulting Club, Women in Business Club, Music Club, Deep Talk Chats Community Projects: Developed a Business Growth Strategy for Shankara Eye Foundation (India), focused on expanding outreach and optimizing operational scalability across underserved regions

Currently pursuing an MBA with a major in General Management. Coursework includes Brand Strategy, Market Driving Strategies, Analytics for Real Business Impact, Technology & Innovation Strategy, and Customer Insights. Involved in leadership roles and projects such as Go-to-Market Strategy for Shankara Eye Foundation.

SP Jain School of Global Management

Bachelor of Business Administration, Marketing

2016 - 2020

Grade: 4.1 / 4.3

Activities and societies: Student Council President, VP – Centre for Innovation & Entrepreneurship, Head – Branding & Marketing (TEDx SP Jain)

Completed a Bachelor of Business Administration with a major in Marketing. Achieved a CGPA of 4.1 / 4.3 and was on the Dean’s List for all 8 semesters, receiving a 90% Merit Scholarship. Recognized as a Finalist for the President’s Award for Global Excellence.